Upright/skew metaphorical associations of moral concepts and their effects on face recognition
Tóm tắt
In Chinese language and culture, there are many metaphorical habits that use upright or skew shapes to express morality. Three experiments were conducted to determine whether there is a psychological metaphor in the cognition of Chinese people. To explore the psychological metaphorical associations between moral concepts and upright/skew shapes, the Stroop-like paradigm was used in Experiment 1, which showed that participants responded faster to positive moral words. There are some disputes regarding whether the metaphorical association is unidirectional or bidirectional in mapping. In Experiment 2, the priming paradigm was adopted, and the results showed that the priming of upright/skew shapes affected the judgment of moral words, and the priming of moral words also affected the judgment of upright/skew shapes, indicating bidirectional mapping between moral concepts and upright/skew shapes. We also wanted to determine whether this metaphorical association had any effect on face recognition. In Experiment 3, participants were asked to judge neutral faces presented with quadrilateral or oblique quadrilateral faces. We found that participants tended to think that upright faces were more moral, while skew faces were more immoral. Our study found a psychological metaphorical association between moral concepts and upright/skew shapes, bidirectional mapping, and its effect on face cognition.
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