Unlocking the black box: line managers and HRM‐Performance in a call centre context

Brian Harney1, Claire Jordan2
1Judge Business School, University of Cambridge, Cambridge, UK
2Department of Management, National University of Ireland, Galway, Ireland

Tóm tắt

PurposeThe purpose of this paper is to show the way to unlock the black box of HRM and performance linkages by exploring one of the key variables that mediates the link, namely whether line managers can stimulate improvements in firm performance by eliciting appropriate employee outcomes in a call centre context.Design/methodology/approachThe research draws on Purcell's “People‐Performance Model” as a sensitising framework to inform an in‐depth case study of a call centre. This provides a mechanism to unlock the HRM‐Performance black box by focusing on the ability, motivation and opportunities for line managers to perform and any subsequent impact on employee outcomes. Data were collected over multiple site visits by means of multi‐level interviews and a survey of telesales representatives (TSRs).FindingsResearch findings indicate that one large client exerted significant control over the HRM policies developed within the call centre. Evidence suggests, however, that line managers' interventions ameliorated some of the negative aspects of work tasks and the HRM imposed by this dependency relationship.Research limitations/implicationsThis research is an exploratory attempt to better understand HRM‐Performance linkages in one specific context. Results are not generalisable across contexts or even within call centres, which can vary extensively. Nonetheless, the research suggests that exploring line management behaviour is a promising avenue for more extensive research.Originality/valueThis paper considers HRM‐Performance linkages in a service context. Results indicate that both external relations and line managers are critical mediating variables conditioning HRM‐Performance linkages, thereby lending support to the notion that hard and soft HRM practices are not necessarily irreconcilable.

Từ khóa


Tài liệu tham khảo

Allen, N.J. and Meyer, J.P. (1990), “The measurement and antecedents of affective, continuance and normative commitment to the organisation”, Journal of Occupational Psychology, Vol. 63 No. 1, pp. 1‐18.

Applebaum, E., Bailey, T., Berg, P. and Kalleberg, A. (2000), Manufacturing Advantage: Why High Performance Work Systems Pay Off, Cornell University Press, New York, NY.

Arthur, J.B. (1994), “Effects of human resource systems on manufacturing performance”, Academy of Management Journal, Vol. 37 No. 3, pp. 670‐87.

Bain, P., Watson, A., Mulvey, G. and Gall, G. (2002), “Taylorism, targets and the pursuit of quantity and quality by call centre management”, New Technology, Work and Employment, Vol. 17 No. 3, pp. 154‐69.

Batt, R. (2002), “Managing customer services: human resource practices, quit rates, and sales growth”, Academy of Management Journal, Vol. 45 No. 3, pp. 587‐97.

Batt, R. and Moyihan, L. (2002), “The viability of alternative call centre production models”, Human Resource Management Journal, Vol. 12 No. 4, pp. 14‐34.

Beaumont, P.B., Hunter, L.C. and Sinclair, D. (1996), “Customer‐supplier relations and the diffusion of employee relations changes”, Employee Relations, Vol. 18 No. 1, pp. 9‐19.

Becker, B. and Gerhart, B. (1996), “The impact of human resource management on organisational performance: progress and prospects”, Academy of Management Journal, Vol. 39 No. 4, pp. 779‐801.

Becker, B. and Huselid, M. (2006), “Strategic human resources management: where do we go from here?”, Journal of Management, Vol. 32 No. 6, pp. 898‐925.

Becker, T. (1992), “Foci and bases of commitment: are they distinctions worth making?”, Academy of Management Journal, Vol. 35 No. 1, pp. 232‐44.

Beer, M., Spector, B., Lawrence, P., Mills, Q. and Walton, R. (1984), Managing Human Assets, The Free Press, New York, NY.

Berg, P., Applebaum, E., Bailey, T. and Kalleberg, A. (1996), “The performance effects of modular production in the apparel industry”, Industrial Relations, Vol. 35 No. 3, pp. 356‐73.

Blau, P. and Scott, W.R. (1963), Formal Organizations: A Comparative Approach, Routledge & Kegan Paul, London.

Boselie, P., Dietz, G. and Boon, C. (2005), “Commonalities and contradictions in HRM and performance research”, Human Resource Management Journal, Vol. 15 No. 3, pp. 67‐94.

Boxall, P. and Purcell, J. (2003), Strategy and Human Resource Management, Palgrave Macmillan, Basingstoke.

Bratton, J. and Gold, J. (2003), Human Resource Management: Theory and Practice, 3rd ed., Palgrave Macmillan, Basingstoke.

Chen, Z. and Farh, J. (2002), “Loyalty to supervisor vs. organisational commitment: relationships to employee performance in China”, Journal of Occupational and Organizational Psychology, Vol. 75 No. 2, pp. 339‐56.

Currie, G. and Proctor, S. (2005), “The antecedents of middle managers' strategic contribution: the case of a professional bureaucracy”, Journal of Management Studies, Vol. 42 No. 7, pp. 1325‐56.

Deery, S. and Kinnie, N. (2005), Call Centres and Human Resource Management, Palgrave Macmillan, Basingstoke.

Deery, S., Iverson, R. and Walsh, J. (2002), “Work relationships in telephone call centres: understanding emotional exhaustion and employee withdrawal”, Journal of Management Studies, Vol. 39 No. 4, pp. 36‐48.

Farrell, D. and Stamm, C. (1998), “Meta‐analysis of the correlates of employee absence”, Human Relations, Vol. 41 No. 2, pp. 211‐27.

Fombrun, C., Tichy, N. and Devanna, M. (1984), Strategic Human Resource Management, Wiley, New York, NY.

Gardner, T., Moynihan, L., Park, H. and Wright, P. (2001), “Beginning to unlock the black box in the HR‐performance relationship: the impact of HR practices on employee attitudes and outcomes”, CAHRS Working Paper, Cornell University, Ithaca, NY, December, pp. 3‐43.

Gerhart, B. (2005), “Human resources and business performance: findings, unanswered questions, and an alternative approach”, Management Review, Vol. 16 No. 2, pp. 174‐85.

Gilson, K. and Deepak, K. (2005), “Getting more from call centres”, McKinsey Quarterly, April.

Gratton, L., Hope‐Hailey, V., Stiles, P. and Truss, C. (1999), Strategic Human Resource Management: Corporate Rhetoric and Human Reality, Oxford University Press, Oxford.

Guest, D. (1987), “Human resource management and industrial relations”, Journal of Management Studies, Vol. 24 No. 5, pp. 503‐21.

Guest, D. (1999), “Peering into the black hole: the downside of new employment relations in the UK”, British Journal of Industrial Relations, Vol. 37 No. 3, pp. 367‐89.

Guest, D.E., Michie, J., Sheehan, M. and Conway, N. (2000), Employment Relations, HRM and Business Performance: an Analysis of the 1998 Workplace Employee Relations Survey, Intitute of Personnel Development, London.

Gunnigle, P., Heraty, N. and Morley, M. (2006), Human Resource Management in Ireland, 3rd ed., Gill and Macmillan, Dublin.

Guthrie, J., Deepak, D. and Wright, P.M. (2004), “Peeling back the onion of competitive advantage through people: test of a causal model”, Centre for Advanced Human Resource Studies (CAHRS) Working Paper, Cornell University, Ithaca, NY, pp. 1‐32.

Harney, B. and Dundon, T. (2006), “Capturing complexity: developing an integrated approach to analysing HRM in SMEs”, Human Resource Management Journal, Vol. 16 No. 1, pp. 48‐73.

Hesketh, A. and Fleetwood, S. (2006), “Beyond measuring the HRM‐organisational performance link: applying critical realist meta‐theory”, Organization, Vol. 13 No. 5, pp. 677‐99.

Huselid, M. (1995), “The impact of human resource management practices on the turnover, productivity, and corporate financial performance”, Academy of Management Journal, Vol. 38 No. 3, pp. 635‐72.

Hutchinson, S. and Purcell, J. (2003), Bringing Policies to Life: The Vital Role of Line Managers in People Management, Chartered Institute of Personnel Development (CIPD), London.

Ichniowski, C., Shaw, K. and Prennushi, G. (1997), “The effects of human resource management practices on productivity: a study of steel finishing lines”, American Economic Review, Vol. 87 No. 3, pp. 291‐313.

Kinnie, N., Hutchinson, S. and Purcell, J. (2000), “‘Fun and surveillance’: the paradox of high commitment management in call centres”, International Journal of Human Resource Management, Vol. 11 No. 5, pp. 967‐85.

Kinnie, N., Swart, J. and Purcell, J. (2005), “Influences on the choice of HRM systems: the network organisation perspective”, International Journal of Human Resource Management, Vol. 16 No. 6, pp. 1004‐28.

Kinnie, N., Purcell, J., Hutchinson, S., Terry, M., Collinson, M. and Scarborough, H. (1999), “Employment relations in SMEs: market driven or customer shaped?”, Employee Relations, Vol. 21 No. 3, pp. 218‐35.

Legge, K. (2005), HRM Rhetoric and Realities: Ten Years on, Macmillan, Basingstoke.

McGovern, P., Gratton, L., Hope‐Hailey, V., Stiles, P. and Truss, K. (1997), “Human resource management on the line?”, Human Resource Management Journal, Vol. 7 No. 4, pp. 12‐29.

Marchington, M. and Grugulis, I. (2000), “Best practice HRM: perfect opportunity or dangerous illusion?”, International Journal of Human Resource Management, Vol. 11 No. 4, pp. 905‐25.

Marchington, M., Grimshaw, D., Rubery, J. and Wilmott, H. (2004), Fragmenting Work: Blurring Organisational Boundaries and Disordering Hierarchies, Oxford University Press, Oxford.

Meyer, J.P. and Allen, N.J. (1991), “A three‐component conceptualisation of organisational commitment”, Human Resource Management Review, Vol. 1 No. 1, pp. 61‐9.

Meyer, J. and Allen, N.J. (1997), Commitment in the Workplace: Theory, Research and Application, Sage, London.

Morrison, E. (1994), “Role definitions and organisational justice and organisational citizenship behaviour: the importance of the employee's perspective”, Academy of Management Journal, Vol. 37 No. 6, pp. 1543‐67.

Mowday, R.T., Porter, L.W. and Steers, R. (1982), Organisational Linkages: The Psychology of Commitment, Absenteeism, and Turnover, Academic Press, San Diego, CA.

Nehles, A., van Riemsdijk, M., Kok, I. and Looise, J. (2006), “Implementing human resource management successfully: a first‐line management challenge”, Management Review, Vol. 173, pp. 256‐73.

Northouse, P.G. (2004), Leadership Theory and Practice, Sage, Thousand Oaks, CA.

Organ, D. (1998), “A restatement of the satisfaction‐performance hypothesis”, Journal of Management, Vol. 14 No. 4, pp. 547‐57.

Organ, D. and Ryan, K. (1995), “A meta‐analytical review of attitudinal and dispositional predictors of organizational citizenship behaviour”, Personnel Psychology, Vol. 48, pp. 775‐802.

Paauwe, J. (2004), HRM and Performance: Achieving Long‐term Viability, Oxford University Press, Oxford.

Pfeffer, J. (1998), The Human Equation, Harvard Business School Press, Boston, MA.

Purcell, J. and Hutchinson, S. (2007), “Front‐line managers as agents in the HRM performance causal chain: theory, analysis and evidence”, Human Resource Management Journal., Vol. 17 No. 1, pp. 3‐20.

Purcell, J., Kinnie, N., Hutchinson, S., Rayton, B. and Swart, J. (2003), Understanding the People and Performance Link: Unlocking the Black Box, CIPD, London.

Ramsay, H., Scholarios, D. and Harley, B. (2000), “Employees and high‐performance work systems: testing inside the black box”, British Journal of Industrial Relations, Vol. 38 No. 4, pp. 501‐31.

Rhodes, S. and Steers, R. (1990), Managing Employee Absenteeism, Wesley Publishing Company, Reading, MA.

Rubery, J., Carroll, M., Lee Cooke, F., Grugulis, I. and Earnshaw, J. (2004), “Human resource management and the permeable organisation: the case of the multi‐client call centre”, Journal of Management Studies, Vol. 41 No. 7, pp. 1109‐222.

Taylor, P., Hyman, J., Mulvey, G. and Bain, P. (2002), “Work organisation, control and the experience of work in call centres”, Work, Employment and Society, Vol. 16 No. 1, pp. 133‐50.

Truss, C. (2001), “Complexities and controversies in linking HRM with organizational outcomes”, Journal of Management Studies, Vol. 38 No. 8, pp. 1121‐49.

Vincent, S. (2005), “Really dealing: a critical perspective on inter‐organisational exchange networks”, Work, Employment and Society, Vol. 19 No. 1, pp. 47‐65.

Wall, T. and Wood, S. (2005), “The romance of human resource management and business performance, and the case for big science”, Human Relations, Vol. 58 No. 4, pp. 429‐62.

Wood, S., Holman, D. and Stride, C. (2006), “Human resource management and performance in UK call centres”, British Journal of Industrial Relations, Vol. 44 No. 1, pp. 99‐124.

Yin, R.K. (1984), Case Study Research: Design and Methods, Sage, London.