Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types

Eunhye Kim1, Christian Fernando Libaque-Sáenz2, Myeong Cheol Park1
1Department of Business and Technology Management, College of Business, Korea Advance Institute of Science and Technology, Daejon, Republic of Korea
2Engineering School, Universidad del Pacífico, Lima 11, Peru

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