UK retail graduates and IT competence ‐ a case of virtual reality?

Emerald - Tập 24 Số 9 - Trang 13-18 - 1996
Christopher M.Moore1
1Lecturer at the Institute for Retail Studies, Department of Marketing, University of Stirling, Scotland, UK

Tóm tắt

Examines the nature and characteristics of information technology (IT) course development and delivery in retail degree/diploma programmes in the UK. While the effective utilization of information technology at both strategic and operational levels is recognized as crucial to the achievement of retailer competitive advantage, this research suggests that retail graduates’ IT knowledge and capability do not meet the expectations and requirements of many of their retail employers. Issues of lecturer inexperience, non‐availability of simulation software and an unwillingness on the part of retail organizations to share their resources and expertise has left many retail graduates with a superficial understanding of the integration of IT within a retailing context. A resolution to this situation can perhaps be best achieved through improved co‐operation between retail teachers and retail organizations, and from a fundamental reassessment of the methods in which retail and other vocationally focused courses are developed and delivered.

Từ khóa


Tài liệu tham khảo

1Schmidt, R., “Enhancing the perceptions and employability of retail graduates”, International Journal of Retail & Distribution Management ,Vol. 23 No. 3, 1996.

2Houlton, R. and Thomas, A., “Attracting graduates to retail”, International Journal of Retail & Distribution Management, Vol. 18 No. 4, 1990.

3Mintel Retail Intelligence, “Retail review”, Retail Trade Review, Vol. 3, 1995.

4Nelson, D., “Direct product profitability”, International Journal of Retail & Distribution Management, Vol. 19 No. 5, 1991.

5McKinnon, A., “EDI in the retail supply chain”, International Journal of Retail & Distribution Management, Vol. 22 No. 2, 1994.

6Kirby, D.A. and Turner, M.J.S., “IT and the small retail business”, International Journal of Retail & Distribution Management, Vol. 21 No. 7, 1993.

7Curry, B. and Moutinho, L., “Computer models for site location decisions”, International Journal of Retail & Distribution Management, Vol. 20 No. 4, 1992.

8Midani, S., “Fighting back against shop theft”, International Security Review (UK), No. 85, Summer 1994.

9Nicholas, R., “Birth of a hi‐tech salesman”, Marketing, 28 July 1994.

10Rowley, J., “Retailing and shopping on the Internet”, International Journal of Retailing & Distribution Management, Vol. 24 No. 3, 1996.

11Bigg, A., “Techno tactics”, Campaign, 8 July 1994.

12Johnson, D. and Whitehorn, M., “Do computers improve sales?”, O.R. Insights, Vol. 8 No. 2, April 1995.

13Corporate Intelligence, Retail Rankings, Corporate Intelligence Publications, London, 1995.

Thông tin
Thông tin xuất bản

Emerald

Tập 24 Số 9

13-18

Thông tin tác giả