citation_journal_title=Marketing Science; citation_title=The salesperson as outside agent or employee: a transaction cost analysis; citation_author=E Anderson; citation_volume=4; citation_publication_date=1985; citation_pages=234-254; citation_doi=10.1287/mksc.4.3.234; citation_id=CR1
citation_journal_title=Journal of Economic Behavior and Organization; citation_title=Transaction costs as determinants of opportunism in integrated and independent sales forces; citation_author=E Anderson; citation_volume=9; citation_publication_date=1988; citation_pages=247-264; citation_doi=10.1016/0167-2681(88)90036-4; citation_id=CR2
citation_journal_title=Rand Journal of Economics; citation_title=Integration of the sales force: an empirical examination; citation_author=E Anderson, D Schmittlein; citation_volume=15; citation_publication_date=1984; citation_pages=385-395; citation_doi=10.2307/2555446; citation_id=CR3
citation_journal_title=Journal of Marketing; citation_title=International market entry and expansion via independent or integrated channels of distribution; citation_author=E Anderson, AT Coughlan; citation_volume=51; citation_publication_date=1987; citation_pages=71-82; citation_id=CR4
citation_journal_title=Academy of Management Review; citation_title=Contractual commitments, bargaining power, and governance inseparability: incorporating history into transaction cost theory; citation_author=NS Argyres, JP Liebeskind; citation_volume=24; citation_issue=1; citation_publication_date=1999; citation_pages=49-63; citation_doi=10.2307/259036; citation_id=CR5
citation_journal_title=Academy of Management Journal; citation_title=Contract design as a firm capability: an integration of learning and transaction cost perspectives; citation_author=NS Argyres, KJ Mayer; citation_volume=32; citation_issue=4; citation_publication_date=2007; citation_pages=1060-1077; citation_doi=10.2307/20159356; citation_id=CR6
citation_journal_title=Media Psychology; citation_title=Antecedents and consequences of online social interactions; citation_author=RP Bagozzi, UM Dholakia, LK Pearo; citation_volume=9; citation_issue=1; citation_publication_date=2007; citation_pages=77-114; citation_id=CR7
citation_title=The wealth of networks: how social production transforms markets and freedom; citation_publication_date=2007; citation_id=CR8; citation_author=Y Benkler; citation_publisher=Yale University Press
Bercovitz, J., & Taylor, B. B. (2009). "Accumulation of relational capabilities in multi-level relationships: evidence from sponsored research agreements," working paper, Champaign, IL: University of Illinois at Urbana-Champaign.
citation_journal_title=Annual Review of Sociology; citation_title=Price, authority, and trust: from ideal types to plural forms; citation_author=JL Bradach, RG Eccles; citation_volume=15; citation_publication_date=1989; citation_pages=97-118; citation_doi=10.1146/annurev.so.15.080189.000525; citation_id=CR10
citation_journal_title=Journal of Marketing; citation_title=Managing marketing channel opportunism: the efficacy of alternative governance mechanisms; citation_author=JR Brown, CS Dev, D-J Lee; citation_volume=64; citation_publication_date=2000; citation_pages=51-65; citation_doi=10.1509/jmkg.64.2.51.17995; citation_id=CR11
Brown, J. R., Krishen, A. S., & Dev, C. S. (2009). "Managing marketing channel opportunism: the role of ownership," working paper, Morgantown, WV: West Virginia University.
citation_journal_title=Journal of Marketing Research; citation_title=Buyer-seller relationships in business markets; citation_author=JP Cannon, WD Perreault; citation_volume=36; citation_issue=4; citation_publication_date=1999; citation_pages=439-460; citation_doi=10.2307/3151999; citation_id=CR13
citation_journal_title=Journal of the Academy of Marketing Science; citation_title=Contracts, norms and plural form governance; citation_author=JP Cannon, RS Achrol, GT Gundlach; citation_volume=28; citation_issue=2; citation_publication_date=2000; citation_pages=180-194; citation_doi=10.1177/0092070300282001; citation_id=CR14
citation_journal_title=Journal of Marketing; citation_title=When to give up control of outsourced new product development; citation_author=SJ Carson; citation_volume=71; citation_publication_date=2007; citation_pages=40-66; citation_doi=10.1509/jmkg.71.1.49; citation_id=CR15
Carson, S. J., & John, G. (2009). "A transaction cost explanation of property rights sharing in outsourced research development and engineering relationships," working paper, Salt Lake City, UT: University of Utah.
citation_journal_title=Journal of International Marketing; citation_title=Curbing foreign distributor opportunism: an examination of trust, contracts, and the legal environment in international channel relationships; citation_author=ST Cavusgil, S Deligonul, C Zhang; citation_volume=12; citation_publication_date=2004; citation_pages=7-27; citation_doi=10.1509/jimk.12.2.7.32902; citation_id=CR17
citation_journal_title=Economica; citation_title=The nature of the firm; citation_author=R Coase; citation_volume=4; citation_publication_date=1937; citation_pages=386-405; citation_doi=10.1111/j.1468-0335.1937.tb00002.x; citation_id=CR18
citation_journal_title=American Economic Review; citation_title=Institutional economics; citation_author=JR Commons; citation_volume=21; citation_publication_date=1931; citation_pages=648-657; citation_id=CR19
Cook, S. (2008). The contribution revolution. Harvard Business Review, (October), 60-69.
citation_journal_title=Journal of Business Venturing; citation_title=An examination of opportunistic action within research alliances: evidence from the biotechnology industry; citation_author=DL Deeds, CWL Hill; citation_volume=14; citation_publication_date=1999; citation_pages=141-163; citation_doi=10.1016/S0883-9026(97)00069-4; citation_id=CR21
citation_journal_title=Journal of Marketing; citation_title=Service firms' international entry-mode choice: a modified transaction cost analysis approach; citation_author=MK Erramilli, CP Rao; citation_volume=57; citation_publication_date=1993; citation_pages=19-38; citation_doi=10.2307/1251852; citation_id=CR22
citation_journal_title=Information Society; citation_title=Face-to-face and computer-mediated communities: a comparative analysis; citation_author=A Etzioni, O Etzioni; citation_volume=15; citation_issue=4; citation_publication_date=1999; citation_pages=241-248; citation_doi=10.1080/019722499128402; citation_id=CR23
citation_title=Strategy, economic organization, and the knowledge economy: the coordination of firms and resources; citation_publication_date=2005; citation_id=CR24; citation_author=NJ Foss; citation_publisher=Oxford University Press
citation_journal_title=Journal of Marketing; citation_title=Does distance still matter? The role of geographic proximity in new product development; citation_author=S Ganesan, AJ Malter, A Rindfleisch; citation_volume=69; citation_publication_date=2005; citation_pages=44-60; citation_doi=10.1509/jmkg.2005.69.4.44; citation_id=CR25
citation_journal_title=Journal of Operations Management; citation_title=Negotiation, email, and internet reverse auctions: how sourcing mechanisms deployed by buyers affect suppliers’ trust; citation_author=TF Gattiker, X Huang, JL Schwarz; citation_volume=25; citation_publication_date=2007; citation_pages=184-202; citation_doi=10.1016/j.jom.2006.02.007; citation_id=CR26
citation_journal_title=Academy of Management Journal; citation_title=Make, buy, or ally: a transaction cost theory meta-analysis; citation_author=I Geyskens, J-BEM Steenkamp, N Kumar; citation_volume=49; citation_issue=3; citation_publication_date=2006; citation_pages=519-543; citation_doi=10.2307/20159779; citation_id=CR27
citation_journal_title=Journal of Marketing; citation_title=Governance value analysis and marketing strategy; citation_author=M Ghosh, G John; citation_volume=63; citation_issue=Special Issue; citation_publication_date=1999; citation_pages=131-145; citation_doi=10.2307/1252107; citation_id=CR28
citation_journal_title=Journal of Marketing Research; citation_title=Strategic fit in industrial alliances: an empirical test of governance value analysis; citation_author=M Ghosh, G John; citation_volume=42; citation_publication_date=2005; citation_pages=346-357; citation_doi=10.1509/jmkr.2005.42.3.346; citation_id=CR29
citation_journal_title=Journal of Marketing Research; citation_title=When should original equipment manufacturers use branded component contracts with suppliers?; citation_author=M Ghosh, G John; citation_volume=46; citation_publication_date=2009; citation_pages=597-611; citation_doi=10.1509/jmkr.46.5.597; citation_id=CR30
citation_journal_title=Academy of Management Journal; citation_title=Does familiarity breed trust? The implication of repeated ties for contractual choice in alliances; citation_author=R Gulati; citation_volume=38; citation_publication_date=1995; citation_pages=85-112; citation_doi=10.2307/256729; citation_id=CR31
citation_journal_title=Journal of Marketing; citation_title=The structure of commitment in exchange; citation_author=GT Gundlach, RS Achrol, JT Mentzer; citation_volume=59; citation_publication_date=1995; citation_pages=78-92; citation_doi=10.2307/1252016; citation_id=CR32
citation_journal_title=Journal of Marketing; citation_title=Plural governance in industrial purchasing; citation_author=JB Heide; citation_volume=67; citation_publication_date=2003; citation_pages=18-29; citation_doi=10.1509/jmkg.67.4.18.18689; citation_id=CR33
citation_journal_title=Journal of Marketing Research; citation_title=Alliances in industrial purchasing: the determinants of joint action in buyer-supplier relationships; citation_author=JB Heide, G John; citation_volume=27; citation_publication_date=1990; citation_pages=24-36; citation_doi=10.2307/3172548; citation_id=CR34
citation_journal_title=Journal of Marketing; citation_title=Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda; citation_author=JB Heide, KH Wathne; citation_volume=70; citation_publication_date=2006; citation_pages=90-103; citation_doi=10.1509/jmkg.70.3.90; citation_id=CR35
citation_journal_title=Journal of Law, Economics, and Organization; citation_title=Long-term supplier relations and product market structure; citation_author=S Helper, DI Levine; citation_volume=8; citation_publication_date=1992; citation_pages=561-581; citation_id=CR36
Helper, S., & Lacetera, N. (2009). "Determinants of supplier-customer relationships: transaction attributes, firm strategies, and firm capabilities," working paper, Cleveland, OH: Case Western Reserve University.
citation_journal_title=Academy of Management Review; citation_title=Cooperation, opportunism, and the invisible hand: implications for transaction cost theory; citation_author=CWL Hill; citation_volume=15; citation_publication_date=1990; citation_pages=500-513; citation_doi=10.2307/258020; citation_id=CR38
citation_journal_title=Strategic Management Journal; citation_title=Do modular products lead to modular organizations?; citation_author=G Hoetker; citation_volume=27; citation_publication_date=2006; citation_pages=501-518; citation_doi=10.1002/smj.528; citation_id=CR39
citation_journal_title=Strategic Management Journal; citation_title=Business segment performance redux: a multilevel approach; citation_author=JR Hough; citation_volume=27; citation_issue=1; citation_publication_date=2005; citation_pages=45-61; citation_doi=10.1002/smj.498; citation_id=CR40
citation_title=Multilevel analysis: techniques and applications; citation_publication_date=2002; citation_id=CR41; citation_author=JJ Hox; citation_publisher=Erlbaum
citation_journal_title=Management Science; citation_title=Safeguarding interorganizational performance and continuity under ex post opportunism; citation_author=SD Jap, E Anderson; citation_volume=49; citation_publication_date=2003; citation_pages=1684-1701; citation_doi=10.1287/mnsc.49.12.1684.25112; citation_id=CR42
Jap, S. D., Robertson, D. C., & Worline, M. C. (2009). "The dark side of rapport: agent misbehavior face-to-face and online," working paper, Philadelphia, PA: University of Pennsylvania.
citation_journal_title=Journal of Marketing Research; citation_title=An empirical investigation of some antecedents of opportunism in a marketing channel; citation_author=G John; citation_volume=21; citation_publication_date=1984; citation_pages=278-289; citation_doi=10.2307/3151604; citation_id=CR44
citation_journal_title=International Executive; citation_title=Opportunistic tendencies in IJVs with the Japanese: the effects of culture, shared decision making, and relationship age; citation_author=JL Johnson, JB Cullen, T Sakano; citation_volume=38; citation_publication_date=1996; citation_pages=79-94; citation_doi=10.1002/tie.5060380108; citation_id=CR45
Kashyap, V., Antia, K. D., & Frazier, G. (2009). "Contracts, competence, and channel member compliance," working paper, Madison, WI: University of Wisconsin-Madison.
Lo, D., Frias-Gutierrez, K., & Ghosh, M. (2009). "Pricing formats for branded components in business-to-business markets," working paper, Tucson, AZ: University of Arizona.
citation_journal_title=Journal of International Business Studies; citation_title=An integrated anti-opportunism system in international exchange; citation_author=Y Luo; citation_volume=38; citation_publication_date=2007; citation_pages=855-877; citation_doi=10.1057/palgrave.jibs.8400300; citation_id=CR48
citation_journal_title=Business and Politics; citation_title=Transaction cost economics: an assessment of empirical research in the social sciences; citation_author=JT Macher, BD Richman; citation_volume=10; citation_issue=1; citation_publication_date=2008; citation_pages=1-63; citation_doi=10.2202/1469-3569.1210; citation_id=CR49
citation_journal_title=Journal of Marketing Research; citation_title=Information asymmetry and levels of agency relationships; citation_author=DP Mishra, JB Heide, SG Cort; citation_volume=35; citation_publication_date=1998; citation_pages=277-295; citation_doi=10.2307/3152028; citation_id=CR50
citation_journal_title=Administrative Science Quarterly; citation_title=The R&D boundary of the firm: an empirical analysis; citation_author=GP Pisano; citation_volume=35; citation_publication_date=1990; citation_pages=153-176; citation_doi=10.2307/2393554; citation_id=CR51
citation_journal_title=Strategic Management Journal; citation_title=Do formal contracts and relational governance function as substitutes or complements?; citation_author=L Poppo, T Zenger; citation_volume=23; citation_publication_date=2002; citation_pages=707-725; citation_doi=10.1002/smj.249; citation_id=CR52
citation_title=The cathedral and the bazaar; citation_publication_date=1999; citation_id=CR53; citation_author=E Raymond; citation_publisher=O’Reilly
citation_journal_title=Journal of Marketing; citation_title=Transaction cost analysis: past, present, and future applications; citation_author=A Rindfleisch, JB Heide; citation_volume=61; citation_publication_date=1997; citation_pages=30-54; citation_doi=10.2307/1252085; citation_id=CR54
citation_journal_title=Journal of Marketing; citation_title=The acquisition and utilization of information in new product alliances: a strength-of-ties perspective; citation_author=A Rindfleisch, C Moorman; citation_volume=65; citation_publication_date=2001; citation_pages=1-18; citation_doi=10.1509/jmkg.65.2.1.18253; citation_id=CR55
citation_journal_title=Journal of Marketing Research; citation_title=Specific investments in marketing relationships: expropriation and bonding effects; citation_author=AI Rokkan, JB Heide, KH Wathne; citation_volume=40; citation_publication_date=2003; citation_pages=210-224; citation_doi=10.1509/jmkr.40.2.210.19223; citation_id=CR56
citation_journal_title=Business Ethics Quarterly; citation_title=Lying: the impact of decision context; citation_author=J Ross, T William, DC Robertson; citation_volume=10; citation_publication_date=2000; citation_pages=409-440; citation_doi=10.2307/3857884; citation_id=CR57
citation_journal_title=Journal of Marketing; citation_title=Compound relationships between firms; citation_author=J Ross, T William, DC Robertson; citation_volume=71; citation_publication_date=2007; citation_pages=108-123; citation_doi=10.1509/jmkg.71.3.108; citation_id=CR58
Ryall, M. D., & Sampson, R. C. (2009). "Formal contracts in the presence of relational enforcement mechanisms: evidence from technology development contracts," Management Science, forthcoming.
citation_journal_title=Journal of Law, Economics, and Organization; citation_title=The cost of misaligned governance in R&D alliances; citation_author=RC Sampson; citation_volume=20; citation_issue=2; citation_publication_date=2004; citation_pages=484-526; citation_doi=10.1093/jleo/ewh043; citation_id=CR60
citation_journal_title=Journal of Marketing Research; citation_title=How potential conflict drives channel structure: concurrent (direct and indirect) channels; citation_author=A Sa Vinhas, E Anderson; citation_volume=42; citation_issue=4; citation_publication_date=2005; citation_pages=507-515; citation_doi=10.1509/jmkr.2005.42.4.507; citation_id=CR61
citation_journal_title=Journal of Marketing; citation_title=Dual distribution and intangible firm value: franchising in restaurant chains; citation_author=R Srinivasan; citation_volume=70; citation_publication_date=2006; citation_pages=120-135; citation_doi=10.1509/jmkg.70.3.120; citation_id=CR62
citation_journal_title=Journal of Marketing; citation_title=The emergence of dominant designs; citation_author=R Srinivasan, GL Lilien, A Rangaswamy; citation_volume=70; citation_publication_date=2006; citation_pages=1-17; citation_doi=10.1509/jmkg.70.2.1; citation_id=CR63
citation_journal_title=Journal of Applied Psychology; citation_title=Does the medium matter? The interaction of task type and technology on group performance and member reactions; citation_author=SG Straus, JE McGrath; citation_volume=79; citation_publication_date=1994; citation_pages=87-97; citation_doi=10.1037/0021-9010.79.1.87; citation_id=CR64
citation_journal_title=Journal of Marketing Research; citation_title=Buying modular systems in technology intensive markets; citation_author=S Stremersch, AM Weiss, BGC Dellaert, RT Frambach; citation_volume=40; citation_issue=3; citation_publication_date=2003; citation_pages=335-350; citation_doi=10.1509/jmkr.40.3.335.19239; citation_id=CR65
citation_journal_title=Journal of Marketing Research; citation_title=Controlling supplier opportunism in industrial relationships; citation_author=RL Stump, JB Heide; citation_volume=33; citation_issue=4; citation_publication_date=1996; citation_pages=431-441; citation_doi=10.2307/3152214; citation_id=CR66
citation_journal_title=Journal of Economic Behavior and Organization; citation_title=R&D outsourcing and contractual governance: an empirical study of commercial R&D projects; citation_author=S Ulset; citation_volume=30; citation_publication_date=1996; citation_pages=63-82; citation_doi=10.1016/S0167-2681(96)00842-6; citation_id=CR67
citation_journal_title=Information Systems Journal; citation_title=Transaction attributes and software outsourcing success: an empirical investigation of transaction cost theory; citation_author=ETG Wang; citation_volume=12; citation_publication_date=2002; citation_pages=153-181; citation_doi=10.1046/j.1365-2575.2002.00120.x; citation_id=CR68
citation_journal_title=Journal of Marketing; citation_title=Relationship governance in a supply chain network; citation_author=KH Wathne, JB Heide; citation_volume=68; citation_publication_date=2004; citation_pages=73-89; citation_doi=10.1509/jmkg.68.1.73.24037; citation_id=CR69
citation_title=Markets and hierarchies; citation_publication_date=1975; citation_id=CR70; citation_author=OE Williamson; citation_publisher=Free Press
citation_title=The economic institutions of capitalism; citation_publication_date=1985; citation_id=CR71; citation_author=OE Williamson; citation_publisher=Free Press
citation_title=The mechanisms of governance; citation_publication_date=1996; citation_id=CR72; citation_author=OE Williamson; citation_publisher=Oxford University Press
citation_journal_title=Strategic Management Journal; citation_title=Strategy research: governance and competence perspectives; citation_author=OE Williamson; citation_volume=20; citation_publication_date=1999; citation_pages=1087-1108; citation_doi=10.1002/(SICI)1097-0266(199912)20:12<1087::AID-SMJ71>3.0.CO;2-Z; citation_id=CR73
citation_journal_title=Journal of Economic Literature; citation_title=The new institutional economics: taking stock, looking ahead; citation_author=OE Williamson; citation_volume=38; citation_publication_date=2000; citation_pages=595-613; citation_id=CR74
citation_journal_title=Journal of Marketing; citation_title=The formation of buyer—supplier relationships: detailed contract drafting and close partner selection; citation_author=S Wuyts, I Geyskens; citation_volume=69; citation_publication_date=2005; citation_pages=103-117; citation_doi=10.1509/jmkg.2005.69.4.103; citation_id=CR75
citation_journal_title=Organization Science; citation_title=Deliberate learning and the evolution of dynamic capabilities; citation_author=M Zollo, SG Winter; citation_volume=13; citation_publication_date=2002; citation_pages=339-351; citation_doi=10.1287/orsc.13.3.339.2780; citation_id=CR76