Chi phí giao dịch, cơ hội và quản trị: Những cân nhắc theo bối cảnh và cơ hội nghiên cứu trong tương lai

Springer Science and Business Media LLC - Tập 21 Số 3 - Trang 211-222 - 2010
Rindfleisch, Aric1,2, Antia, Kersi1, Bercovitz, Janet3, Brown, James R.4, Cannon, Joseph5, Carson, Stephen J.6, Ghosh, Mrinal7, Helper, Susan8, Robertson, Diana C.9, Wathne, Kenneth H.10
1University of Wisconsin – Madison, Madison, USA
2Korea University, Seoul, South Korea
3University of Illinois at Urbana-Champaign, Champaign, USA
4West Virginia University, Morgantown, USA
5Colorado State University, Fort Collins, USA
6University of Utah, Salt Lake City, USA
7University of Arizona, Tucson, USA
8Case Western Reserve University, Cleveland USA
9University of Pennsylvania, Philadelphia, USA
10Norwegian School of Management, Oslo, Norway

Tóm tắt

Lý thuyết chi phí giao dịch (TCT) là một trong những quan điểm lý thuyết chi phối nhất trong nghiên cứu kinh doanh giữa các doanh nghiệp (B2B) hiện nay. Bài viết của chúng tôi cung cấp một cái nhìn tổng quan ngắn gọn về lý thuyết này và xác định sáu yếu tố bối cảnh quan trọng cho nghiên cứu trong tương lai. Những yếu tố này tập trung vào các chủ đề về cơ hội và quản trị, nhằm giúp tinh chỉnh và mở rộng phạm vi lý thuyết, phương pháp và nội dung của TCT. Ngoài việc khám phá những ý tưởng cụ thể này, chúng tôi cũng khuyến khích các học giả B2B xem xét cách làm phong phú lý thuyết TCT để đáp ứng những thách thức mà bối cảnh kinh tế đang thay đổi nhanh chóng hiện nay đặt ra.

Từ khóa

#chi phí giao dịch #cơ hội #quản trị #nghiên cứu B2B

Tài liệu tham khảo

citation_journal_title=Marketing Science; citation_title=The salesperson as outside agent or employee: a transaction cost analysis; citation_author=E Anderson; citation_volume=4; citation_publication_date=1985; citation_pages=234-254; citation_doi=10.1287/mksc.4.3.234; citation_id=CR1 citation_journal_title=Journal of Economic Behavior and Organization; citation_title=Transaction costs as determinants of opportunism in integrated and independent sales forces; citation_author=E Anderson; citation_volume=9; citation_publication_date=1988; citation_pages=247-264; citation_doi=10.1016/0167-2681(88)90036-4; citation_id=CR2 citation_journal_title=Rand Journal of Economics; citation_title=Integration of the sales force: an empirical examination; citation_author=E Anderson, D Schmittlein; citation_volume=15; citation_publication_date=1984; citation_pages=385-395; citation_doi=10.2307/2555446; citation_id=CR3 citation_journal_title=Journal of Marketing; citation_title=International market entry and expansion via independent or integrated channels of distribution; citation_author=E Anderson, AT Coughlan; citation_volume=51; citation_publication_date=1987; citation_pages=71-82; citation_id=CR4 citation_journal_title=Academy of Management Review; citation_title=Contractual commitments, bargaining power, and governance inseparability: incorporating history into transaction cost theory; citation_author=NS Argyres, JP Liebeskind; citation_volume=24; citation_issue=1; citation_publication_date=1999; citation_pages=49-63; citation_doi=10.2307/259036; citation_id=CR5 citation_journal_title=Academy of Management Journal; citation_title=Contract design as a firm capability: an integration of learning and transaction cost perspectives; citation_author=NS Argyres, KJ Mayer; citation_volume=32; citation_issue=4; citation_publication_date=2007; citation_pages=1060-1077; citation_doi=10.2307/20159356; citation_id=CR6 citation_journal_title=Media Psychology; citation_title=Antecedents and consequences of online social interactions; citation_author=RP Bagozzi, UM Dholakia, LK Pearo; citation_volume=9; citation_issue=1; citation_publication_date=2007; citation_pages=77-114; citation_id=CR7 citation_title=The wealth of networks: how social production transforms markets and freedom; citation_publication_date=2007; citation_id=CR8; citation_author=Y Benkler; citation_publisher=Yale University Press Bercovitz, J., & Taylor, B. B. (2009). "Accumulation of relational capabilities in multi-level relationships: evidence from sponsored research agreements," working paper, Champaign, IL: University of Illinois at Urbana-Champaign. citation_journal_title=Annual Review of Sociology; citation_title=Price, authority, and trust: from ideal types to plural forms; citation_author=JL Bradach, RG Eccles; citation_volume=15; citation_publication_date=1989; citation_pages=97-118; citation_doi=10.1146/annurev.so.15.080189.000525; citation_id=CR10 citation_journal_title=Journal of Marketing; citation_title=Managing marketing channel opportunism: the efficacy of alternative governance mechanisms; citation_author=JR Brown, CS Dev, D-J Lee; citation_volume=64; citation_publication_date=2000; citation_pages=51-65; citation_doi=10.1509/jmkg.64.2.51.17995; citation_id=CR11 Brown, J. R., Krishen, A. S., & Dev, C. S. (2009). "Managing marketing channel opportunism: the role of ownership," working paper, Morgantown, WV: West Virginia University. citation_journal_title=Journal of Marketing Research; citation_title=Buyer-seller relationships in business markets; citation_author=JP Cannon, WD Perreault; citation_volume=36; citation_issue=4; citation_publication_date=1999; citation_pages=439-460; citation_doi=10.2307/3151999; citation_id=CR13 citation_journal_title=Journal of the Academy of Marketing Science; citation_title=Contracts, norms and plural form governance; citation_author=JP Cannon, RS Achrol, GT Gundlach; citation_volume=28; citation_issue=2; citation_publication_date=2000; citation_pages=180-194; citation_doi=10.1177/0092070300282001; citation_id=CR14 citation_journal_title=Journal of Marketing; citation_title=When to give up control of outsourced new product development; citation_author=SJ Carson; citation_volume=71; citation_publication_date=2007; citation_pages=40-66; citation_doi=10.1509/jmkg.71.1.49; citation_id=CR15 Carson, S. J., & John, G. (2009). "A transaction cost explanation of property rights sharing in outsourced research development and engineering relationships," working paper, Salt Lake City, UT: University of Utah. citation_journal_title=Journal of International Marketing; citation_title=Curbing foreign distributor opportunism: an examination of trust, contracts, and the legal environment in international channel relationships; citation_author=ST Cavusgil, S Deligonul, C Zhang; citation_volume=12; citation_publication_date=2004; citation_pages=7-27; citation_doi=10.1509/jimk.12.2.7.32902; citation_id=CR17 citation_journal_title=Economica; citation_title=The nature of the firm; citation_author=R Coase; citation_volume=4; citation_publication_date=1937; citation_pages=386-405; citation_doi=10.1111/j.1468-0335.1937.tb00002.x; citation_id=CR18 citation_journal_title=American Economic Review; citation_title=Institutional economics; citation_author=JR Commons; citation_volume=21; citation_publication_date=1931; citation_pages=648-657; citation_id=CR19 Cook, S. (2008). The contribution revolution. Harvard Business Review, (October), 60-69. citation_journal_title=Journal of Business Venturing; citation_title=An examination of opportunistic action within research alliances: evidence from the biotechnology industry; citation_author=DL Deeds, CWL Hill; citation_volume=14; citation_publication_date=1999; citation_pages=141-163; citation_doi=10.1016/S0883-9026(97)00069-4; citation_id=CR21 citation_journal_title=Journal of Marketing; citation_title=Service firms' international entry-mode choice: a modified transaction cost analysis approach; citation_author=MK Erramilli, CP Rao; citation_volume=57; citation_publication_date=1993; citation_pages=19-38; citation_doi=10.2307/1251852; citation_id=CR22 citation_journal_title=Information Society; citation_title=Face-to-face and computer-mediated communities: a comparative analysis; citation_author=A Etzioni, O Etzioni; citation_volume=15; citation_issue=4; citation_publication_date=1999; citation_pages=241-248; citation_doi=10.1080/019722499128402; citation_id=CR23 citation_title=Strategy, economic organization, and the knowledge economy: the coordination of firms and resources; citation_publication_date=2005; citation_id=CR24; citation_author=NJ Foss; citation_publisher=Oxford University Press citation_journal_title=Journal of Marketing; citation_title=Does distance still matter? The role of geographic proximity in new product development; citation_author=S Ganesan, AJ Malter, A Rindfleisch; citation_volume=69; citation_publication_date=2005; citation_pages=44-60; citation_doi=10.1509/jmkg.2005.69.4.44; citation_id=CR25 citation_journal_title=Journal of Operations Management; citation_title=Negotiation, email, and internet reverse auctions: how sourcing mechanisms deployed by buyers affect suppliers’ trust; citation_author=TF Gattiker, X Huang, JL Schwarz; citation_volume=25; citation_publication_date=2007; citation_pages=184-202; citation_doi=10.1016/j.jom.2006.02.007; citation_id=CR26 citation_journal_title=Academy of Management Journal; citation_title=Make, buy, or ally: a transaction cost theory meta-analysis; citation_author=I Geyskens, J-BEM Steenkamp, N Kumar; citation_volume=49; citation_issue=3; citation_publication_date=2006; citation_pages=519-543; citation_doi=10.2307/20159779; citation_id=CR27 citation_journal_title=Journal of Marketing; citation_title=Governance value analysis and marketing strategy; citation_author=M Ghosh, G John; citation_volume=63; citation_issue=Special Issue; citation_publication_date=1999; citation_pages=131-145; citation_doi=10.2307/1252107; citation_id=CR28 citation_journal_title=Journal of Marketing Research; citation_title=Strategic fit in industrial alliances: an empirical test of governance value analysis; citation_author=M Ghosh, G John; citation_volume=42; citation_publication_date=2005; citation_pages=346-357; citation_doi=10.1509/jmkr.2005.42.3.346; citation_id=CR29 citation_journal_title=Journal of Marketing Research; citation_title=When should original equipment manufacturers use branded component contracts with suppliers?; citation_author=M Ghosh, G John; citation_volume=46; citation_publication_date=2009; citation_pages=597-611; citation_doi=10.1509/jmkr.46.5.597; citation_id=CR30 citation_journal_title=Academy of Management Journal; citation_title=Does familiarity breed trust? The implication of repeated ties for contractual choice in alliances; citation_author=R Gulati; citation_volume=38; citation_publication_date=1995; citation_pages=85-112; citation_doi=10.2307/256729; citation_id=CR31 citation_journal_title=Journal of Marketing; citation_title=The structure of commitment in exchange; citation_author=GT Gundlach, RS Achrol, JT Mentzer; citation_volume=59; citation_publication_date=1995; citation_pages=78-92; citation_doi=10.2307/1252016; citation_id=CR32 citation_journal_title=Journal of Marketing; citation_title=Plural governance in industrial purchasing; citation_author=JB Heide; citation_volume=67; citation_publication_date=2003; citation_pages=18-29; citation_doi=10.1509/jmkg.67.4.18.18689; citation_id=CR33 citation_journal_title=Journal of Marketing Research; citation_title=Alliances in industrial purchasing: the determinants of joint action in buyer-supplier relationships; citation_author=JB Heide, G John; citation_volume=27; citation_publication_date=1990; citation_pages=24-36; citation_doi=10.2307/3172548; citation_id=CR34 citation_journal_title=Journal of Marketing; citation_title=Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda; citation_author=JB Heide, KH Wathne; citation_volume=70; citation_publication_date=2006; citation_pages=90-103; citation_doi=10.1509/jmkg.70.3.90; citation_id=CR35 citation_journal_title=Journal of Law, Economics, and Organization; citation_title=Long-term supplier relations and product market structure; citation_author=S Helper, DI Levine; citation_volume=8; citation_publication_date=1992; citation_pages=561-581; citation_id=CR36 Helper, S., & Lacetera, N. (2009). "Determinants of supplier-customer relationships: transaction attributes, firm strategies, and firm capabilities," working paper, Cleveland, OH: Case Western Reserve University. citation_journal_title=Academy of Management Review; citation_title=Cooperation, opportunism, and the invisible hand: implications for transaction cost theory; citation_author=CWL Hill; citation_volume=15; citation_publication_date=1990; citation_pages=500-513; citation_doi=10.2307/258020; citation_id=CR38 citation_journal_title=Strategic Management Journal; citation_title=Do modular products lead to modular organizations?; citation_author=G Hoetker; citation_volume=27; citation_publication_date=2006; citation_pages=501-518; citation_doi=10.1002/smj.528; citation_id=CR39 citation_journal_title=Strategic Management Journal; citation_title=Business segment performance redux: a multilevel approach; citation_author=JR Hough; citation_volume=27; citation_issue=1; citation_publication_date=2005; citation_pages=45-61; citation_doi=10.1002/smj.498; citation_id=CR40 citation_title=Multilevel analysis: techniques and applications; citation_publication_date=2002; citation_id=CR41; citation_author=JJ Hox; citation_publisher=Erlbaum citation_journal_title=Management Science; citation_title=Safeguarding interorganizational performance and continuity under ex post opportunism; citation_author=SD Jap, E Anderson; citation_volume=49; citation_publication_date=2003; citation_pages=1684-1701; citation_doi=10.1287/mnsc.49.12.1684.25112; citation_id=CR42 Jap, S. D., Robertson, D. C., & Worline, M. C. (2009). "The dark side of rapport: agent misbehavior face-to-face and online," working paper, Philadelphia, PA: University of Pennsylvania. citation_journal_title=Journal of Marketing Research; citation_title=An empirical investigation of some antecedents of opportunism in a marketing channel; citation_author=G John; citation_volume=21; citation_publication_date=1984; citation_pages=278-289; citation_doi=10.2307/3151604; citation_id=CR44 citation_journal_title=International Executive; citation_title=Opportunistic tendencies in IJVs with the Japanese: the effects of culture, shared decision making, and relationship age; citation_author=JL Johnson, JB Cullen, T Sakano; citation_volume=38; citation_publication_date=1996; citation_pages=79-94; citation_doi=10.1002/tie.5060380108; citation_id=CR45 Kashyap, V., Antia, K. D., & Frazier, G. (2009). "Contracts, competence, and channel member compliance," working paper, Madison, WI: University of Wisconsin-Madison. Lo, D., Frias-Gutierrez, K., & Ghosh, M. (2009). "Pricing formats for branded components in business-to-business markets," working paper, Tucson, AZ: University of Arizona. citation_journal_title=Journal of International Business Studies; citation_title=An integrated anti-opportunism system in international exchange; citation_author=Y Luo; citation_volume=38; citation_publication_date=2007; citation_pages=855-877; citation_doi=10.1057/palgrave.jibs.8400300; citation_id=CR48 citation_journal_title=Business and Politics; citation_title=Transaction cost economics: an assessment of empirical research in the social sciences; citation_author=JT Macher, BD Richman; citation_volume=10; citation_issue=1; citation_publication_date=2008; citation_pages=1-63; citation_doi=10.2202/1469-3569.1210; citation_id=CR49 citation_journal_title=Journal of Marketing Research; citation_title=Information asymmetry and levels of agency relationships; citation_author=DP Mishra, JB Heide, SG Cort; citation_volume=35; citation_publication_date=1998; citation_pages=277-295; citation_doi=10.2307/3152028; citation_id=CR50 citation_journal_title=Administrative Science Quarterly; citation_title=The R&D boundary of the firm: an empirical analysis; citation_author=GP Pisano; citation_volume=35; citation_publication_date=1990; citation_pages=153-176; citation_doi=10.2307/2393554; citation_id=CR51 citation_journal_title=Strategic Management Journal; citation_title=Do formal contracts and relational governance function as substitutes or complements?; citation_author=L Poppo, T Zenger; citation_volume=23; citation_publication_date=2002; citation_pages=707-725; citation_doi=10.1002/smj.249; citation_id=CR52 citation_title=The cathedral and the bazaar; citation_publication_date=1999; citation_id=CR53; citation_author=E Raymond; citation_publisher=O’Reilly citation_journal_title=Journal of Marketing; citation_title=Transaction cost analysis: past, present, and future applications; citation_author=A Rindfleisch, JB Heide; citation_volume=61; citation_publication_date=1997; citation_pages=30-54; citation_doi=10.2307/1252085; citation_id=CR54 citation_journal_title=Journal of Marketing; citation_title=The acquisition and utilization of information in new product alliances: a strength-of-ties perspective; citation_author=A Rindfleisch, C Moorman; citation_volume=65; citation_publication_date=2001; citation_pages=1-18; citation_doi=10.1509/jmkg.65.2.1.18253; citation_id=CR55 citation_journal_title=Journal of Marketing Research; citation_title=Specific investments in marketing relationships: expropriation and bonding effects; citation_author=AI Rokkan, JB Heide, KH Wathne; citation_volume=40; citation_publication_date=2003; citation_pages=210-224; citation_doi=10.1509/jmkr.40.2.210.19223; citation_id=CR56 citation_journal_title=Business Ethics Quarterly; citation_title=Lying: the impact of decision context; citation_author=J Ross, T William, DC Robertson; citation_volume=10; citation_publication_date=2000; citation_pages=409-440; citation_doi=10.2307/3857884; citation_id=CR57 citation_journal_title=Journal of Marketing; citation_title=Compound relationships between firms; citation_author=J Ross, T William, DC Robertson; citation_volume=71; citation_publication_date=2007; citation_pages=108-123; citation_doi=10.1509/jmkg.71.3.108; citation_id=CR58 Ryall, M. D., & Sampson, R. C. (2009). "Formal contracts in the presence of relational enforcement mechanisms: evidence from technology development contracts," Management Science, forthcoming. citation_journal_title=Journal of Law, Economics, and Organization; citation_title=The cost of misaligned governance in R&D alliances; citation_author=RC Sampson; citation_volume=20; citation_issue=2; citation_publication_date=2004; citation_pages=484-526; citation_doi=10.1093/jleo/ewh043; citation_id=CR60 citation_journal_title=Journal of Marketing Research; citation_title=How potential conflict drives channel structure: concurrent (direct and indirect) channels; citation_author=A Sa Vinhas, E Anderson; citation_volume=42; citation_issue=4; citation_publication_date=2005; citation_pages=507-515; citation_doi=10.1509/jmkr.2005.42.4.507; citation_id=CR61 citation_journal_title=Journal of Marketing; citation_title=Dual distribution and intangible firm value: franchising in restaurant chains; citation_author=R Srinivasan; citation_volume=70; citation_publication_date=2006; citation_pages=120-135; citation_doi=10.1509/jmkg.70.3.120; citation_id=CR62 citation_journal_title=Journal of Marketing; citation_title=The emergence of dominant designs; citation_author=R Srinivasan, GL Lilien, A Rangaswamy; citation_volume=70; citation_publication_date=2006; citation_pages=1-17; citation_doi=10.1509/jmkg.70.2.1; citation_id=CR63 citation_journal_title=Journal of Applied Psychology; citation_title=Does the medium matter? The interaction of task type and technology on group performance and member reactions; citation_author=SG Straus, JE McGrath; citation_volume=79; citation_publication_date=1994; citation_pages=87-97; citation_doi=10.1037/0021-9010.79.1.87; citation_id=CR64 citation_journal_title=Journal of Marketing Research; citation_title=Buying modular systems in technology intensive markets; citation_author=S Stremersch, AM Weiss, BGC Dellaert, RT Frambach; citation_volume=40; citation_issue=3; citation_publication_date=2003; citation_pages=335-350; citation_doi=10.1509/jmkr.40.3.335.19239; citation_id=CR65 citation_journal_title=Journal of Marketing Research; citation_title=Controlling supplier opportunism in industrial relationships; citation_author=RL Stump, JB Heide; citation_volume=33; citation_issue=4; citation_publication_date=1996; citation_pages=431-441; citation_doi=10.2307/3152214; citation_id=CR66 citation_journal_title=Journal of Economic Behavior and Organization; citation_title=R&D outsourcing and contractual governance: an empirical study of commercial R&D projects; citation_author=S Ulset; citation_volume=30; citation_publication_date=1996; citation_pages=63-82; citation_doi=10.1016/S0167-2681(96)00842-6; citation_id=CR67 citation_journal_title=Information Systems Journal; citation_title=Transaction attributes and software outsourcing success: an empirical investigation of transaction cost theory; citation_author=ETG Wang; citation_volume=12; citation_publication_date=2002; citation_pages=153-181; citation_doi=10.1046/j.1365-2575.2002.00120.x; citation_id=CR68 citation_journal_title=Journal of Marketing; citation_title=Relationship governance in a supply chain network; citation_author=KH Wathne, JB Heide; citation_volume=68; citation_publication_date=2004; citation_pages=73-89; citation_doi=10.1509/jmkg.68.1.73.24037; citation_id=CR69 citation_title=Markets and hierarchies; citation_publication_date=1975; citation_id=CR70; citation_author=OE Williamson; citation_publisher=Free Press citation_title=The economic institutions of capitalism; citation_publication_date=1985; citation_id=CR71; citation_author=OE Williamson; citation_publisher=Free Press citation_title=The mechanisms of governance; citation_publication_date=1996; citation_id=CR72; citation_author=OE Williamson; citation_publisher=Oxford University Press citation_journal_title=Strategic Management Journal; citation_title=Strategy research: governance and competence perspectives; citation_author=OE Williamson; citation_volume=20; citation_publication_date=1999; citation_pages=1087-1108; citation_doi=10.1002/(SICI)1097-0266(199912)20:12<1087::AID-SMJ71>3.0.CO;2-Z; citation_id=CR73 citation_journal_title=Journal of Economic Literature; citation_title=The new institutional economics: taking stock, looking ahead; citation_author=OE Williamson; citation_volume=38; citation_publication_date=2000; citation_pages=595-613; citation_id=CR74 citation_journal_title=Journal of Marketing; citation_title=The formation of buyer—supplier relationships: detailed contract drafting and close partner selection; citation_author=S Wuyts, I Geyskens; citation_volume=69; citation_publication_date=2005; citation_pages=103-117; citation_doi=10.1509/jmkg.2005.69.4.103; citation_id=CR75 citation_journal_title=Organization Science; citation_title=Deliberate learning and the evolution of dynamic capabilities; citation_author=M Zollo, SG Winter; citation_volume=13; citation_publication_date=2002; citation_pages=339-351; citation_doi=10.1287/orsc.13.3.339.2780; citation_id=CR76