Trade‐offs to using standardized tools: Innovation enablers or creativity constraints?

Strategic Management Journal - Tập 44 Số 4 - Trang 909-942 - 2023
Milan Miric1, Hakan Ozalp2,3, Erdem Dogukan Yilmaz4
1Marshall School of Business, University of Southern California, Los Angeles, California, USA
2Amsterdam Business School, University of Amsterdam, Amsterdam, The Netherlands
3KIN Center for Digital Innovation, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands
4Rotterdam School of Management, Erasmus University, Rotterdam, Rotterdam, The Netherlands

Tóm tắt

AbstractResearch Summary

In platform ecosystems, the creation of new products is often based on standardized development tools. Complementors often have a choice between either using these tools or creating the functionality themselves. In this paper, we study how the use of standardized development tools is related to the type of products created. By using data on the use of middleware (e.g., game engines) in the console video game market, we show that the use of development tools is associated with products that are less novel but with higher sales on average. We exploit a policy change that affected the ability of U.S.‐based developers to hire foreign workers as an instrument for the use of development tools and find further support for these patterns.

Managerial Abstract

When developing new products, firms often have to decide whether they base their technology on preexisting components and standardized tools or develop that technology themselves. In general, it has not been clear how using standardized third‐party tools that may be available to all firms in an industry affects the nature of the products that are created. Using data on middleware components, such as game engines, in the console video game industry, this paper shows the use of such standardized tools is associated with the creation of products that are less novel but generate higher sales on average. This is an important strategic consideration for firms, but also for platforms that make decisions regarding whether such tools should be allowed on their platform.

Từ khóa


Tài liệu tham khảo

10.2307/j.ctvcm4j72

10.1287/orsc.1090.0493

10.1093/icc/dtac027

10.1002/smj.3118

10.1023/A:1009993430964

10.1002/smj.2699

10.1287/orsc.2018.1216

10.1093/icc/dtu029

10.1177/0003122417728662

10.7551/mitpress/2366.001.0001

10.1002/smj.2303

Benzell S. Hersh J. S. Van Alstyne M. W. &Lagarda G.(2019).The paradox of openness: Exposure vs. efficiency of APIs. Working paper.

10.1509/jmkg.73.2.88

10.1287/mnsc.1100.1215

10.1287/orsc.1110.0678

10.4337/9781849803311.00014

Bresnahan T., 1998, General purpose technologies and economic growth

10.1016/0304-4076(94)01598-T

10.1002/smj.2084

10.1142/S1363919616400016

Caves R. E., 2000, Creative industries: Contracts between art and commerce

10.1177/0149206316658350

10.1287/isre.2018.0779

10.1002/smj.2066

10.1287/orsc.2018.1270

10.1177/0149206320988337

10.1016/j.respol.2010.06.004

10.1111/rssb.12348

10.1016/0048-7333(85)90007-1

10.1162/REST_a_00139

10.1287/orsc.2018.1243

10.1086/681213

DeLoura M.(2001)Game Plan—Letter from the Editor: On game engines.Game Developer Magazine January 2.

10.1016/j.ijresmar.2016.05.005

10.1016/j.jbvi.2021.e00251

10.25300/MISQ/2015/39.1.10

10.1111/j.1756-2171.2007.tb00048.x

10.1287/mksc.1050.0177

Epstein E. J., 2012, The Hollywood economist: The hidden financial reality behind the movies

10.1002/smj.3044

10.1287/mnsc.1030.0145

10.2202/1446-9022.1026

10.7551/mitpress/3959.001.0001

10.1016/S0048-7333(00)00135-9

10.1257/aer.101.5.1933

10.1287/orsc.2019.1308

10.1016/j.respol.2012.08.002

10.1287/stsc.2020.0119

10.1002/smj.4250160919

10.1016/j.respol.2014.03.006

10.1111/j.1365-2575.2012.00406.x

10.1371/journal.pone.0152173

10.1002/smj.2978

10.5465/annals.2017.0099

Horton J. J. Tambe P.(2019).The death of a technical skill. Unpublished Manuscript https://john-joseph-horton.com/papers/schumpeter.pdf

10.1509/jmkg.68.2.114.27788

10.1002/smj.2904

Jobs S. (2010).Thoughts on flash.https://web.archive.org/web/20170615060422/https://www.apple.com/hotnews/thoughts-on-flash/

10.1002/smj.2294

10.1287/orsc.2017.1122

10.5465/amj.2018.1197

10.1002/smj.3093

Kim S.(2022).Shortcuts to innovation: consequences of “blackboxing” knowledge production through machines. Working paper MIT Sloan School of Management Boston.

10.1111/1756-2171.12307

10.1287/orsc.11.3.263.12503

10.1257/aer.103.7.2960

10.1287/orsc.2017.1141

10.1016/j.sigpro.2003.07.018

10.1287/orsc.2020.1415

10.1257/app.20190081

10.5465/amp.2018.0018

10.1016/j.respol.2019.01.012

10.1002/smj.1958

10.1016/j.jebo.2006.05.017

Napier J.(2000).Postmortem: Sierra's SWAT3 close quarters battle. Gamasutra.https://www.gamedeveloper.com/design/postmortem-sierra-s-i-swat3-close-quarters-battle-i‐

10.1080/07350015.2016.1227711

10.1111/joms.12351

10.1002/smj.3149

10.1287/mnsc.1050.0400

10.1287/mnsc.2017.2757

10.1111/ijmr.12036

Pillai S.D. Goldfarb B. andKirsch D.(2021).Using historical methods to improve abduction and inference to the best explanation in strategy. Working paper.

10.1002/smj.2751

Reimer J., 2005, Cross‐platform game development and the next generation of consoles, Ars Technica

10.1287/orsc.2017.1183

Rietveld J., 2020, Coevolution of platform dominance and governance strategies: Effects on complementor performance outcomes, Academy of Management Discoveries, 6, 488

10.1287/orsc.2019.1290

10.1162/154247603322493212

10.2307/259016

10.1162/089976600300015565

Schreier J.(2021).Screentime—Inside Cyberpunk 2077's disastrous rollout. Bloomberg.https://www.bloomberg.com/news/articles/2021-01-16/cyberpunk-2077-what-caused-the-video-game-s-disastrous-rollout

Spector W., 2000, Postmortem: Ion Storm's Deus Ex, Game Developer Magazine, 11, 50

10.1287/orsc.2018.1252

10.1016/j.lrp.2020.101994

10.1287/mnsc.2017.2789

10.1287/isre.2015.0573

10.1287/isre.2017.0739

10.1287/isre.1100.0323

10.1287/orsc.1070.0299

10.1287/mnsc.48.7.821.2817

10.1287/orsc.2014.0895

10.1002/smj.4250050207

Wooldridge J. M., 2010, Econometric analysis of cross section and panel data

10.1002/smj.2619