The universality of the signal theory for products and services

Journal of Business Research - Tập 52 Số 2 - Trang 175-187 - 2001
Sunil Erevelles1, Abhik Roy2, Leslie S.C. Yip2
1Anderson Graduate School of Management, University of California, Riverside, CA, 92521, USA
2Department of Business Studies, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, People's Republic of China

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