The scoop on Ben & Jerry’s Inc.: an examination of corporate social responsibility

Bryan S.Dennis1, Christopher P.Neck1, Michael G.Goldsby2
1Virginia Tech., Blacksburg, Virginia, USA
2University of Southern Indiana, Evansville, Indiana, USA

Tóm tắt

We attempt to go beyond media representations as we explore the following question: Is Ben & Jerry′s Inc. a socially responsible organization? This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry’s to ascertain whether or not these actions are indeed socially responsible in nature.

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Tài liệu tham khảo

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