The role of social categorization and perceived source credibility in minority influence

European Journal of Social Psychology - Tập 18 Số 5 - Trang 381-394 - 1988
Russell D. Clark1, Anne Maass2
1Department of Psychology, Florida State University, Tallahassee, Florida, 32306-1051, U.S.A.
2University of Padua, Piazza Capitaniato 3, 35139 Padova, Italy

Tóm tắt

AbstractThis study was conducted in order to compare the influence of ingroup and outgroup minorities and to assess the role of perceived source credibility in minority influence. The subjects were exposed to the simultaneous majority/minority influence paradigm. Ingroup minorities were more influential than outgroup minorities. Subjects moved toward the minority position in private and toward the majority position in public when the minority was represented by members of the ingroup. On private responses subjects were not affected by outgroup minorities who argued for abortion, and they became more positive toward abortion when outgroup minorities opposed abortion. Final &, ingroup minorities were perceived as more credible than outgroup minorities and greater credibility of minority source was associated with greater attitude change toward the minority position. The superior influence of ingroup minorities held when controlling for source credibility. Overall, the results were highly supportive of social identity theory.

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Thông tin xuất bản

European Journal of Social Psychology

Tập 18 Số 5

381-394

Thông tin tác giả