The predictive ability of different customer feedback metrics for retention

International Journal of Research in Marketing - Tập 32 - Trang 195-206 - 2015
Evert de Haan1, Peter C. Verhoef1, Thorsten Wiesel2,3
1Department of Marketing, Faculty of Economics and Business, University of Groningen, PO Box 800, 9700 AV Groningen, The Netherlands
2Marketing Center Münster, Westfälische Wilhelms-Universität Münster, Am Stadtgraben 13-15, 48143 Münster, Germany
3Affiliate Researcher of Marketing, University of Groningen, Faculty of Business and Economics, 9700 AV Groningen, The Netherlands

Tài liệu tham khảo

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