The multiple roles of interpersonal communication in new product growth

International Journal of Research in Marketing - Tập 29 - Trang 292-305 - 2012
Trichy V. Krishnan1, P.B. “Seethu” Seetharaman2, Demetrios Vakratsas3
1NUS Business School, NUS, Singapore
2Washington University, St. Louis, USA
3McGill University, Canada

Tài liệu tham khảo

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