The more you know: The equivocal effects of prior knowledge on preferences for hunted vs. farmed wild boar meat

Eugenio Demartini1, Daniel Vecchiato2, Maria Elena Marescotti1, Michael Gibbert3, Roberto Viganò4, Stefano Giacomelli5, Anna Gaviglio1
1Department of Veterinary Science for Health, Animal Production and Food Safety, University of Milano, Via dell’Università 6, 26900, Lodi, LO, Italy
2Department of Land, Environment, Agriculture and Forestry, University of Padova, via dell’Università 16, 35020 Legnaro, PD, Italy
3Institute of Marketing and Communication Management, Università della Svizzera Italiana, Lugano, Switzerland
4AlpVet, Studio Associato AlpVet, Crodo, VB, Italy
5Università della Svizzera italiana, Lugano, Switzerland

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