The impact of source credible online reviews on purchase intention

1991, Managing Brand Equity

1996, Measuring brand equity across products and markets, California Management Review, 38, 102, 10.2307/41165845

2017, An empirical comparison of two brand personality scales: evidence from India, Journal of Retailing and Consumer Services, 36, 86, 10.1016/j.jretconser.2017.01.006

2015, Generating brand awareness in online social networks, Computers in Human Behavior, 50, 600, 10.1016/j.chb.2015.03.023

2015, What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility, Marketing Letters, 26, 525, 10.1007/s11002-014-9287-0

2016, The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa, The International Review of Retail, Distribution and Consumer Research, 26, 171, 10.1080/09593969.2015.1068828

2012, Are social media replacing traditional media in terms of brand equity creation?, Management Research Review, 35, 770, 10.1108/01409171211255948

2008, A cross-national validation of the consumer-based brand equity scale, Journal of Product and Brand Management, 17, 384, 10.1108/10610420810904121

2013, The influence of brand equity on consumer responses, Journal of Consumer Marketing, 30, 62, 10.1108/07363761311290849

2015, Web Survey Methodology

2011, Conceptualising electronic word of mouth activity: an input-process-output perspective, Marketing Intelligence and Planning, 29, 488, 10.1108/02634501111153692

2009, The impact of brand equity on brand preference and purchase intentions in the service industries, The Service Industries Journal, 29, 1687, 10.1080/02642060902793557

2015, The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth, Decision Support Systems, 71, 48, 10.1016/j.dss.2015.01.007

2012, The impact of electronic word-of-mouth communication: a literature analysis and integrative model, Decision Support Systems, 54, 461, 10.1016/j.dss.2012.06.008

2009, Credibility of electronic word-of-mouth: informational and normative determinants of on-line consumer recommendations, International Journal of Electronic Commerce, 13, 9, 10.2753/JEC1086-4415130402

2015, Mediation analysis with structural equation models: combining theory, design, and statistics, European Journal of Social Psychology, 45, 460, 10.1002/ejsp.2106

2015, Brand equity estimation model, Journal of Business Research, 68, 2560, 10.1016/j.jbusres.2015.06.025

2017, Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users, Computers in Human Behavior, 68, 1, 10.1016/j.chb.2016.11.009

2018, Brand experience and consumers’ willingness-to-pay (WTP) a price premium: mediating role of brand credibility and perceived uniqueness, Journal of Retailing and Consumer Services, 44, 100, 10.1016/j.jretconser.2018.06.009

E&Y (2015), “Social media marketing – India trends study”, available at: www.ey.com/Publication/vwLUAssets/EY-social-media-marketing-india-trends-study-2014/$FILE/EY-social-media-marketing-india-trends-study-2014.pdf (accessed 15 January 2016).

2016, The influence of eWOM in social media on consumers’ purchase intentions: an extended approach to information adoption, Computers in Human Behavior, 61, 47, 10.1016/j.chb.2016.03.003

2016, Analysis of the perceived value of online tourism reviews: influence of readability and reviewer characteristics, Tourism Management, 52, 498, 10.1016/j.tourman.2015.07.018

2004, An examination of factors that affect the credibility of online health information, Technical Communication, 51, 239

2004, Psychological and behavioral drivers of online clothing purchase, Journal of Fashion Marketing and Management: An International Journal, 8, 84, 10.1108/13612020410518718

1992, Biased press or biased public? Attitudes toward media coverage of social groups, Public Opinion Quarterly, 56, 147, 10.1086/269308

2010, Multivariate Data Analysis

2015, Does being social matter? Effects of enabled commenting on credibility and brand attitude in social media, Journal of Promotion Management, 21, 371, 10.1080/10496491.2015.1039178

2017, Co-creating service recovery after service failure: the role of brand equity, Journal of Business Research, 74, 101, 10.1016/j.jbusres.2017.01.014

1958, The Psychology of Interpersonal Relations

2018, The moderating effect of restaurant type on hedonic versus utilitarian review evaluations, International Journal of Hospitality Management, 77, 195

2010, Brand awareness in business markets: when is it related to firm performance?, International Journal of Research in Marketing, 27, 201, 10.1016/j.ijresmar.2010.03.004

1951, The influence of source credibility on communication effectiveness, Public Opinion Quarterly, 15, 635, 10.1086/266350

2017, Elucidating the determinants of purchase intention toward social shopping sites: a comparative study of Taiwan and Japan, Telematics and Informatics, 34, 326, 10.1016/j.tele.2016.04.016

2012, How Brand awareness relates to market outcome, brand equity, and the marketing mix, Journal of Business Research, 65, 92, 10.1016/j.jbusres.2011.02.003

IBEF (2018), “E-commerce sector in India”, available at: www.ibef.org/industry/ecommerce.aspx (accessed 11 October 2018).

2018, Why did I buy this? The effect of WOM and online reviews on post purchase attribution for product outcomes, Journal of Research in Interactive Marketing, 12, 370, 10.1108/JRIM-12-2017-0102

2017, Increasing customer purchase intention through product return policies: the pivotal impacts of retailer brand familiarity and product categories, Journal of Retailing and Consumer Services, 39, 182, 10.1016/j.jretconser.2017.08.013

2018, Influence of consumers’ perceived risk on consumers’ online purchase intention, Journal of Research in Interactive Marketing, 12, 309, 10.1108/JRIM-11-2017-0100

2016, The role of personalization, engagement, and trust in online communities, Information Technology and People, 29, 580, 10.1108/ITP-01-2015-0023

1993, Conceptualizing, measuring, and managing customer-based brand equity, The Journal of Marketing, 57, 1, 10.1177/002224299305700101

2011, Strategic Brand Management: Building, Measuring, and Managing Brand Equity

2013, Effects of collaborative online shopping on shopping experience through social and relational perspectives, Information and Management, 50, 169, 10.1016/j.im.2013.02.003

2018, The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival, Journal of Destination Marketing and Management, 9, 320, 10.1016/j.jdmm.2018.03.006

2015, Selling luxury goods online: effects of online accessibility and price display, International Journal of Retail and Distribution Management, 43, 1065, 10.1108/IJRDM-07-2014-0097

KPMG (2017), “The truth about online consumers: 2017 global online consumer report”, available at: https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf (accessed 12 august 2017).

1995, Measuring customer-based brand equity, Journal of Consumer Marketing, 12, 11, 10.1108/07363769510095270

2017, Effects among product attributes, involvement, word-of-mouth, and purchase intention in online shopping, Asia Pacific Management Review, 22, 1

2017, Does eWOM matter to brand extension? An examination of the impact of online reviews on brand extension evaluations, Journal of Research in Interactive Marketing, 11, 232, 10.1108/JRIM-02-2016-0012

2017, Applying consumer-based brand equity in luxury hotel branding, Journal of Business Research, 81, 192, 10.1016/j.jbusres.2017.06.014

1999, Sample size in factor analysis, Psychological Methods, 4, 84, 10.1037/1082-989X.4.1.84

2007, Mediation analysis, Annual Review of Psychology, 58, 593, 10.1146/annurev.psych.58.110405.085542

2011, Marketing Research: An Applied Orientation

2017, Consumer engagement in an online brand community, Electronic Commerce Research and Applications, 23, 24, 10.1016/j.elerap.2017.04.002

2010, What makes a helpful review? A study of customer reviews on Amazon.com, MIS Quarterly, 34, 185, 10.2307/20721420

2013, The Psychology of Consumer Behavior

2018, Antecedents of consumers’ reliance on online product reviews, Journal of Research in Interactive Marketing, 13, 26

2016, Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning, International Journal of Information Management, 36, 1133, 10.1016/j.ijinfomgt.2016.02.010

1978, Psychometric Theory

2017, An examination of how source classification impacts credibility and consumer behavior, Public Relations Review, 43, 278, 10.1016/j.pubrev.2017.02.011

2005, Consumer-based brand equity: improving the measurement-empirical evidence, Journal of Product and Brand Management, 14, 143, 10.1108/10610420510601012

2008, The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews, Electronic Commerce Research and Applications, 7, 399, 10.1016/j.elerap.2007.12.001

2016, Factors influencing the low usage of smart TV services by the terminal buyers in Korea, Telematics and Informatics, 33, 1130, 10.1016/j.tele.2016.01.001

2017, Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: the moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention, Telematics and Informatics, 34, 412, 10.1016/j.tele.2016.06.004

2015, A classificatory scheme for antecedents of the sources of ‘online brand equity, Journal of Research in Interactive Marketing, 9, 262, 10.1108/JRIM-02-2014-0008

2016, How to measure alignment in perceptions of brand personality within online communities: interdisciplinary insights, Journal of Interactive Marketing, 35, 70, 10.1016/j.intmar.2015.12.004

2010, Sources of brand equity for online companies, Journal of Research in Interactive Marketing, 4, 214, 10.1108/17505931011070587

2016, How credible are online product reviews? The effects of self-generated and system-generated cues on source credibility evaluation, Computers in Human Behavior, 55, 633, 10.1016/j.chb.2015.10.013

2019, Social media marketing: comparative effect of advertisement sources, Journal of Retailing and Consumer Services, 46, 58, 10.1016/j.jretconser.2017.11.001

2017, Online consumer review and group-buying participation: the mediating effects of consumer beliefs, Telematics and Informatics, 34, 605, 10.1016/j.tele.2016.12.001

2015, Beyond user experience of cloud service: implication for value sensitive approach, Telematics and Informatics, 32, 33, 10.1016/j.tele.2014.02.002

1983, On the efficiency of using the sample kurtosis in selecting optimal lpestimators, Communications in Statistics-Simulation and Computation, 12, 265, 10.1080/03610918308812318

Statista (2018), “Leading countries based on number of Facebook users as of July 2018”, available at: www.statista.com/statistics/268136/top-15-countries-based-on-number-offacebook-users/ (accessed 11 October 2018).

2016, How e-tailing attributes affect perceived quality: the potential impact of customer demographics and online behaviors, The TQM Journal, 28, 547, 10.1108/TQM-04-2015-0048

TechinAsia (2017), “Facebook has a big women problem in India”, available at: www.techinasia.com/facebook-india-women-problem (accessed 11 October 2018).

2018, Gender and live-streaming: source credibility and motivation, Journal of Research in Interactive Marketing, 12, 79, 10.1108/JRIM-05-2017-0035

2019, Fake news, real problems for brands: the impact of content truthfulness and source credibility on consumers’ behavioral intentions toward the advertised brands, Journal of Interactive Marketing, 45, 99, 10.1016/j.intmar.2018.09.001

we are social (2018), “Digital in 2018: World’s internet users pass the 4 billion mark”, available at: https://wearesocial.com/blog/2018/01/global-digital-report-2018 (accessed 10 October 2018).

2000, Brands and brand equity: definition and management, Management Decision, 38, 662, 10.1108/00251740010379100

2015, Green purchase intentions: an exploratory study of the Taiwanese electric motorcycle market, Journal of Business Research, 68, 829, 10.1016/j.jbusres.2014.11.036

2011, The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude, Asia Pacific Journal of Marketing and Logistics, 23, 448, 10.1108/13555851111165020

2011, The effect of store image and service quality on brand image and purchase intention for private label brands, Australasian Marketing Journal (AMJ), 19, 30, 10.1016/j.ausmj.2010.11.001

2017, Predicting the effects of eWOM and online brand messaging: source trust, bandwagon effect and innovation adoption factors, Telematics and Informatics, 34, 470, 10.1016/j.tele.2016.08.001

2000, An examination of selected marketing mix elements and brand equity, Journal of the Academy of Marketing Science, 28, 195, 10.1177/0092070300282002

1985, Measuring the involvement construct, Journal of Consumer Research, 12, 341, 10.1086/208520

1988, Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence, The Journal of Marketing, 52, 2, 10.1177/002224298805200302

2010, Consumer-based brand equity conceptualization and measurement: a literature review, International Journal of Market Research, 52, 43, 10.2501/S1470785310201053

2009, Measuring customer-based brand equity: empirical evidence from the sportswear market in China, Journal of Product and Brand Management, 18, 262, 10.1108/10610420910972783