The impact of service failure on brand credibility

Journal of Retailing and Consumer Services - Tập 31 - Trang 62-71 - 2016
Ursula Sigrid Bougoure1, Rebekah Russell-Bennett2, Syed Fazal-E-Hasan2, Gary Mortimer2
1Newcastle Business School, University of Newcastle, Australia, UONS Singapore, 355 Jalan Bukit Ho Swee, Tiong Bahru 169567, Singapore
2QUT Business School, Queensland University of Technology, 2 George Street, PO Box 2434, Brisbane, Queensland 4001, Australia

Tài liệu tham khảo

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