The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Journal of Retailing - Tập 74 Số 3 - Trang 331-352 - 1998
Dhruv Grewal1, R. Krishnan2, Julie Baker3, Norm Borin4
1Department of Marketing, University of Miami, Coral Gables, FL, USA 33124, Office Phone: 305-284-1775
2Department of Marketing, California Polytechnic Institute and State University, San Luis Obispo, CA, USA
3University of Texas at Arlington USA
4California Polytechnic Institute and State University, San Luis Obispo, CA, USA

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