Ảnh hưởng của sự đồng nhất cảm nhận trong giao tiếp đối với chất lượng dịch vụ của nhân viên tiếp xúc với khách hàng: Vai trò trung gian của hiệu suất tự nhận thức

Journal of Service Science - Tập 2 - Trang 147-171 - 2010
Mehmet Ferhat Özbek1, Davran Yuldashev2
1Faculty of Economics and Administrative Sciences, Gümüşhane University, Gümüşhane, Turkish
2Faculty of Management, University of Economy and Enterprise, Celalabad, Kyrgyzstan

Tóm tắt

Trong nghiên cứu này, chúng tôi cố gắng giải thích các kết quả thu được từ mối quan hệ giữa sự đồng nhất cảm nhận trong giao tiếp, hiệu suất tự nhận thức và chất lượng dịch vụ. Cụ thể, chúng tôi đề xuất rằng mối quan hệ giữa sự đồng nhất cảm nhận trong giao tiếp và chất lượng dịch vụ được trung gian bởi hiệu suất tự nhận thức. Dữ liệu được thu thập từ 186 nhân viên tiếp xúc với khách hàng tại các khách sạn, ngân hàng và nhà hàng ở Kyrgyzstan. Để kiểm tra tác động trực tiếp và trung gian, các kỹ thuật mô hình phương trình cấu trúc đã được áp dụng. Chúng tôi phát hiện rằng hiệu suất tự nhận thức đóng vai trò trung gian trong mối quan hệ giữa sự đồng nhất cảm nhận trong giao tiếp và chất lượng dịch vụ.

Từ khóa


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