The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Journal of Consumer Psychology - Tập 20 - Trang 259-273 - 2010
Sandor Czellar1, David Luna2
1Department of Marketing, Faculty of Business and Economics, University of Lausanne, 1015 Lausanne, Switzerland
2Department of Marketing, Zicklin School of Business, Baruch College, One Bernard Baruch Way, New York, NY 10010, USA

Tóm tắt

AbstractThree experiments investigate expertise as a moderator of the relationship between implicit and explicit attitude measures. Prior research suggests that greater expertise leads to stronger implicit–explicit relations; however, a cognitive view of expertise can also predict a weaker implicit–explicit relation. Our framework helps to resolve that seeming contradiction on the basis of the availability/accessibility of attributes versus attitudes in explicit attitude measures. We show that object specificity and contextual factors (e.g., instructions and prior evaluations in a survey) differentially affect the availability/accessibility of global attitudes and attribute information for novices versus experts, thus determining how expertise moderates the implicit–explicit relation.

Tài liệu tham khảo

Aiken L.S., 1991, Multiple regression: testing and interpreting interactions 10.1086/209080 Anderson J.R., 1983, The architecture of cognition 10.1207/s15327663jcp1404_8 10.1086/593688 Cooke N.J., 1992, The Psychology of Expertise, Cognitive Research and Empirical AI, 29, 10.1007/978-1-4613-9733-5_3 10.1207/s15327663jcp1601_11 De Houwer J., 2007, Implicit measures of attitudes, 179 10.1509/jmkr.38.4.415.18910 10.1037/0022-3514.83.6.1441 Fazio R.H., 1995, Attitude strength: Antecedents and consequences, 247 10.1146/annurev.psych.54.101601.145225 Fazio R.H., 1999, Dual process theories in social psychology, 97 Ferguson M.J., 2007, Implicit measures of attitudes, 216 Fiske S.T., 1981, Personality, cognition, and social interaction, 171 10.1006/jesp.2001.1477 10.1521/soco.2007.25.5.573 10.1037/0022-3514.74.6.1464 10.1037/0033-295X.109.1.3 10.1037/0022-3514.85.2.197 10.1037/a0015575 10.1016/j.jesp.2009.11.011 10.1037/0033-295X.93.3.258 Higgins E.T., 2000, Encyclopedia of psychology, 48 10.1177/0146167205275613 10.1002/per.537 10.1080/10463280500443228 10.1177/0146167208327000 10.1086/209043 10.1037/0022-3514.81.5.774 10.1177/0146167204273007 Krosnick J.A., 2005, The handbook of attitudes, 21 10.1016/j.jesp.2004.06.006 10.1037/0022-3514.75.2.359 10.1037/0022-3514.81.5.842 10.1086/586914 10.1086/209403 10.1207/s15327663jcp1404_9 10.1108/02651339610131379 10.1026//0949-3946.48.2.161 10.1509/jmkr.47.2.374 10.1146/annurev.ps.32.020181.000513 10.1086/209479 10.1016/j.jcps.2008.09.009 10.1037/0096-3445.134.4.565 10.1111/j.1467-8721.2007.00477.x 10.1111/j.1467-9280.2007.01890.x Puligadda S. Grewal R. Rangaswamy A. & Kardes F. R. (2010). The role of idiosyncratic attribute evaluation in mass customization.Journal of Consumer Psychology 19 forthcoming. Schwarz N., 2001, Intrapersonal processes, 436 10.1016/j.jcps.2008.04.002 10.1509/jmkr.46.1.92 10.1007/978-1-4613-9733-5_11 Wilson T.D., 2000, A model of dual attitudes, Psychological Bulletin, 107, 101 Wittenbrink B., 2007, Implicit measures of attitudes, 1 Wood W., 1995, attitude strength, 283 Wyer R.S., 1974, Cognitive organization and change: an information‐processing approach 10.1016/j.jcps.2008.09.002 Zbrodoff N.J., 1999, Effects of counting in alphabetic arithmetic: opportunistic stopping and priming of intermediate steps, Journal of Experimental Psychology: Learning, Memory, and Cognition, 2, 299
Thông tin
Thông tin xuất bản

Journal of Consumer Psychology

Tập 20

259-273

Thông tin tác giả