The Rapidly Growing Pump Company: Marketing for competitive advantage

Emerald - 1988
Thomas C.Jones1, George R.Seiler1
1Management consultant specializing in business strategy, market intelligence, and corporate development

Tóm tắt

The Rapidly Growing Pump Company (RGP) is a strong performer in the equipment business. It is a subsidiary of a fast‐track Fortune 500 company, one that emphasizes growth and profitability.

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Emerald

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