Quá Trình Phản Ứng Của Người Tiêu Dùng Đối Với Những Mối Đe Dọa Và Mất Mát Tài Sản Trong Một Thảm Họa Tự Nhiên

Springer Science and Business Media LLC - Tập 15 - Trang 185-199 - 2005
Denise E. DeLorme1, George M. Zinkhan2, Scott C. Hagen3
1University of Central Florida, Orlando
2Department of Marketing, Terry College of Business, The University of Georgia, USA
3Department of Civil and Environmental Engineering, University of Central Florida, USA

Tóm tắt

Bài báo này xem xét quá trình phân bố tài sản vô ý liên quan đến một thảm họa tự nhiên. Kết quả của một cuộc điều tra tự nhiên bao gồm các phỏng vấn nhóm và sâu sắc với những người sống sót sau thảm họa cháy rừng phù hợp với các nghiên cứu trước đây cho rằng việc phân bố là một quá trình có ý nghĩa và mang tính biểu tượng. Nhìn chung, phản ứng của những người tiêu dùng này đối với các mối đe dọa và mất mát tài sản dường như tuân theo một chuỗi các giai đoạn. Chúng tôi cũng nhận thấy quá trình này có những đặc điểm độc đáo phân biệt nó với các loại phân bố khác.

Từ khóa

#thảm họa tự nhiên #phân bố tài sản #phản ứng của người tiêu dùng #cháy rừng #nghiên cứu tự nhiên

Tài liệu tham khảo

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