The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

Journal of Market-Focused Management - Tập 2 - Trang 237-239 - 1998
Rohit Deshpandé1, John U. Farley2,3
1Harvard Business School and Marketing Science Institute, USA
2Dartmouth College, USA
3CEIBS, Shanghai, Republic of China

Tài liệu tham khảo

Deshpandé, R. and F. E. Webster, Jr. (1989), "Organizational Culture and Marketing: Defining the Research Agenda," Journal of Marketing, January, pp. 3–15. Deshpandé, R., J. U. Farley, and F. E. Webster, Jr. (1997), "Factors Affecting Organizational Performance: A Five-Country Comparison," Cambridge, Mass., Marketing Science Institute Working Paper, Report No. 97-108, May.
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Journal of Market-Focused Management

Tập 2

237-239

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