THE PROBLEMS AND PROSPECTS FOR FRANCHISING IN THE ARABIAN PENINSULA: THE CASE OF SAUDI ARABIA

Emerald - Tập 19 Số 4 - 1991
SecilTuncalp

Tóm tắt

This article examines the current status of franchising in Saudi Arabia. Despite the fact that Saudi Arabia exhibits some attractive characteristics for an intensive penetration of this form of distribution, franchising has made a limited appearance in some major cities of the Kingdom, primarily in the fastfood services area. After reviewing the history of the franchising scene in Saudi Arabia and identifying some of the prominent participants in this area, the article describes a number of problems that could be hindering a more successful exploitation of franchising in the Kingdom. Some practical solutions are also outlined.

Từ khóa


Tài liệu tham khảo

Kotler P., 1984, Marketing Management: Analysis, Planning and Control

Dalrymple D.J., 1986, Marketing Management and Cases

See, 1982, U., "Transferability of Marketing Know-How to a Developing Country, 12, 69

1983, U. and Tuncalp, S., "Grocery Shopping Patterns in Saudi Arabia: Prospects for the Diffusion of Supermarkets, 57, 131

Statistical Office of the United Nations, United Nations

Saudi Arabian Monetary Agency, 1987, Tables, 10, 10.2, pp. 116

Ministry, 1980, Tables, 2, 56

Ministry of Finance and National Economy, Statistical Year Book, 1988, Tables, 4, 287

See, S. and Yavas, U., "Supermarkets Gaining Rapid Acceptance in Saudi Arabia

See, 1984, H., 21

Bundakji S., 1985, Saudi Gazette

Hasson J., 1984, Saudi Business

Wilson P., 1986, Saudi Gazette

Dabbagh A.T., 1985, Saudi Economic Survey, 9

Al-Jafary A., Journal of International Business Studies, 14

1985, Saudi Economic Survey, 11

Reid R.H., 1985, Arab News

Thông tin
Thông tin xuất bản

Emerald

Tập 19 Số 4

Thông tin tác giả