Symbian: Customer interaction through collaboration and competition in a convergent industry

Journal of Interactive Marketing - Tập 17 - Trang 56-76 - 2003
Fabio Ancarani1, Venkatesh Shankar2
1Assistant professor of marketing, SDA Bocconi University School of Management, Università Commerciale Luigi Bocconi, Milan, Italy
2Associate professor of marketing and entrepreneurship, Robert H. Smith School of Business, University of Maryland, College Park, MD 20742

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