Statistical techniques for continuous improvement: a citizen's satisfaction survey
Tóm tắt
Từ khóa
Tài liệu tham khảo
Aaker, D.A., Kumar, V. and Day, G.S. (2001), Marketing Research, John Wiley & Sons, New York, NY.
Barile, S. and Metallo, G. (2002), Le ricerche di mercato, Giappichelli, Torino.
Burns, C. and Bush, R.F. (2000), Marketing Research, Prentice‐Hall, Upper Saddle River, NJ.
Cappelli, L., Guglielmetti, R., Mattia, G., Merli, R. and Renzi, M.F. (2009), “The experimentation phase of a general customer satisfaction management model for on line services supplied by public bodies: methodology and outcomes”, Proceedings, Quality in Services, University of Verona, Verona.
Cooper, G.F. and Herskovits, E.A. (1992), “A Bayesian method for the induction of probabilistic networks from data”, Machine Learning, Vol. 9 No. 4.
Corbetta, P. (1999), Metodologia e tecniche della ricerca sociale, Il Mulino, Bologna.
Corbetta, P., Gasperoni, G. and Pisati, M. (2001), Statistica per la ricerca sociale, Il Mulino, Bologna.
Christofer, M., Payne, A. and Ballantyne, D. (1991), Relationship Marketing Bringing Quality, Customer Service and Marketing Together, Butterworth‐Heinemann, Oxford.
Day, G.S. (1994), “The capabilities of market driven organizations”, Journal of Marketing, Vol. 58 No. 4, pp. 37‐52.
De Luca, A. (2002), Le applicazioni dei metodi statistici alle analisi di mercato, Franco Angeli, Milan.
Guba, E.G. and Lincoln, Y. (1988), “Do inquiry paradigms imply inquiry methodologies?”, in Fetterman, D.M. (Ed.), Qualitative Approaches to Evaluation in Education, Praeger, New York, NY.
Guglielmetti, R., Musella, F., Renzi, M.F. and Vicard, P. (2008), “Probabilistic expert systems for managing information to improve services”, Total Quality Management Journal, Vol. 21 No. 4, pp. 429‐42.
Hooley, G.J. and Hussey, M.K. (1999), Quantitative Methods in Marketing, Thomson Business Press, London.
Iasevoli, G. (2000), Il valore del cliente, Franco Angeli, Milan.
Leeflang, P.S.H., Wittink, D.R., Wedel, M. and Naert, P.A. (2000), Building Models for Marketing Decisions, ISQM.
Lehman, D.R., Gupta, S. and Steckel, J.H. (1998), Marketing Research, Addison Wesley, Reading, MA.
Malhotra, N.K. (1999), Marketing Research, Prentice‐Hall, Upper Saddle River, NJ.
Mohr‐Jackson, I. (1998), “Conceptualizing total quality orientation”, European Journal of Marketing, Vol. 32 Nos 1/2.
Molteni, L. and Troilo, G. (2003), Ricerche di marketing, McGraw‐Hill, New York, NY.
Neapolitan, R.E. (2004), Learning Bayesian Networks, Prentice‐Hall, Upper Saddle River, NJ.
Sinkula, J.M. (1994), “Market information processing and organizational learning”, Journal of Marketing, Vol. 58.
Slater, S.F. and Narver, J.C. (1995), “Market orientation and the learning organization”, Journal of Marketing, Vol. 59.
Valdani, E., Busacca, B. and Costabile, M. (1994), La soddisfazione del cliente, Egea, Milan.
Webster, F.E. Jr. (1994), Market Driven Management, John Wiley & Sons, New York, NY.