Sportlicher Erfolg — Treiber für Aktienrenditen von Sponsoren

Marketing Review St. Gallen - Tập 30 - Trang 12-21 - 2013
Stefan Hattula1, Jörg Richter2, Torsten Bornemann1, Hans H. Bauer3
1Lehrstuhl für ABWL und Marketing, Universität Stuttgart, Stuttgart, Deutschland
2Eleven Management Consulting GmbH, Frankfurt am Main, Deutschland
3Lehrstuhls für ABWL und Marketing II, Universität Mannheim, Mannheim, Deutschland

Tài liệu tham khảo

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