Specific performance of outsourcing contracts

A common example being the outsourcing of the management of a company's B-2-B marketing database. Typical considerations that apply when companies are thinking about outsourcing this function are described in the paper entitled ‘Outsourcing your marketing database. A “Request for Information” is the First Step’ by Ruth Stevens dated March 2006 which is available at http://www.ruthstevens.com/case_histories.html .

The Report entitled ‘What Database Marketers Think About Outsourcing’ by Eric Schmitt dated 28th September 2004 published by US firm Forrester Research suggested that the functions most commonly outsourced by database marketers were data procurement, hygiene and creative functions.

For example, the Report cited ibid includes a survey of 49 database marketers that were found to have engaged, on average, nine outsourcing providers.

See the article entitled ‘UK council pays £7.7m to escape outsourcing deal’ dated 14th September 2005 published in the Register ( http://www.theregister.co.uk ).

Vertex Data Science Limited v Powergen Retail Limited [2006] EWHC 1340.

Lauritzencoll AB v Lady Navigation [2005] 2 Lloyd's Rep 63.

Regent International Hotels (UK) Ltd v. Pageguide Ltd. The Times 13th May 1985.