Software review
Tài liệu tham khảo
Malhotra, Naresh K., Armen Tashchian, and Essam Mahmoud. 1987. “The Integration of Microcomputers in Marketing Research and Decision Making.”Journal of the Academy of Marketing Science 15 (Summer): 69–82.
Mahmoud, Essam, 1988. “Review of Selected Software for Sales Forecasting and Decision Support Systems.”Journal of the Academy of Marketing Science 16 (Fall): 104–109.
Hertz, David B. (1979), “Risk Analysis in Capital Investment,”Harvard Business Review, Vol. 57 (September–October), 169–181.
Malhotra, Naresh K., Ammen Tashchian, and Essam Mahmoud (1987), “The Integration of Microcomputers in Marketing Research and Decision Making.”Journal of the Academy of Marketing Science, Vol. 15, No. 2, 69–82.
McKay, M.D., W.J. Conover, and R.J. Beckman (1979), “A Comparison of Three Methods for Selecting Values for Input Variables in the Analysis of Output from a Computer Code,”Technometrics, Vol. 211, 239–245.