Social comparison among competing firms

Aaker D, 1996, Building Strong Brands

Aiken LS, 1991, Multiple Regression: Testing and Interpreting Interactions.

10.1177/014920638401000106

10.4159/harvard.9780674188037

10.2307/4131490

10.1037/0022-3514.51.6.1173

10.2307/2667019

10.2189/asqu.50.4.536

10.1002/smj.343

10.5465/amj.2006.22083030

Belsley DA, 1991, Conditioning Diagnostics: Collinearity and Weak Data in Regression

10.1002/0471725153

10.2501/JAR-43-1-16-24

10.2307/3151606

10.2307/2666962

10.1037/0022-3514.76.3.420

10.1207/S15324834BASP2403_3

10.1002/(SICI)1097-0266(200004)21:4<455::AID-SMJ83>3.0.CO;2-P

10.1016/j.obhdp.2006.09.007

10.2307/258631

10.2307/256823

10.2307/256486

10.1287/mnsc.38.3.439

10.5465/amj.2007.24162081

Christensen CM, 1997, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

10.1037/0022-3514.34.3.366

10.1177/002224299906300305

10.1037/0033-2909.119.1.51

10.1287/mnsc.33.9.1102

10.2307/3152126

10.1037/0033-2909.102.3.414

Cyert RM, 1992, A Behavioral Theory of the Firm.

Day GS, 1990, Market Driven Strategy.

10.2307/1250266

10.2307/258933

10.1287/mksc.14.1.1

10.1007/s11336-007-9016-1

10.5465/amj.2008.30708624

10.1002/smj.505

10.1287/mksc.11.1.1

10.1111/j.1937-5956.2001.tb00085.x

10.1037/1082-989X.12.1.1

10.2307/2393315

10.1287/orsc.12.4.393.10638

10.2307/2393938

10.2307/3069419

10.1002/mde.1193

10.2307/257009

10.1177/001872675400700202

10.1002/(SICI)1097-0266(199603)17:3<219::AID-SMJ806>3.0.CO;2-N

10.1037/0022-3514.84.2.340

10.2307/2393936

10.2307/256859

10.1086/209008

10.2307/2393591

10.5465/amj.2008.32625975

Grimm CM, 1997, Strategy as Action: Industry Rivalry and Coordination

10.2307/2098541

10.1108/EUM0000000005116

10.1002/smj.4250080404

10.2307/255702

10.2307/2393735

Hauser JR, 1983, Advances and Practices of marketing Science, 115

10.2307/1911406

10.5465/amj.2007.28166219

10.2307/259266

10.1287/mksc.2.1.1

10.2307/257457

Keller KL, 1998, Strategic Brand Management

10.5465/amj.2010.54533171

KileyD.2007. Would you buy a $ 30 000 Hyundai?Business Week 17 April.www.businessweek.com/autos/content/apr2007/bw20070417_362089.htm(8 July 2007).

10.2307/1251866

Kozlowski SWJ, 2000, Multilevel Theory, Research, and Methods in Organizations: Foundations, Extensions, and New Directions, 3

10.1016/0378-8733(88)90004-4

10.1002/mpr.170

10.1002/smj.410

10.1287/orsc.12.3.312.10101

10.1287/mnsc.38.5.623

10.2307/259002

10.1287/mksc.14.3.G141

10.1002/smj.4250141009

Levitt T, 1960, Marketing myopia, Harvard Business Review, 38, 45

10.2307/1252284

10.1177/0049124184013001002

10.5465/AMR.2010.45577794

10.1037/0022-3514.89.6.852

10.1177/002224299005400403

10.1086/260231

Nelson R, 1982, An Evolutionary Theory of Economic Change

10.1086/230091

Podolny JM, 2003, Research in the Sociology of Organizations (Volume 20),, 377

10.2307/258155

10.2307/2393636

10.2307/2667033

Porter ME, 1980, Competitive Strategy

10.1002/smj.4250140203

Reichheld FF, 1996, The Loyalty Effect: The Hidden Force behind Growth, Profits, and Lasting Value

10.1287/orsc.1050.0175

10.5465/amj.2005.19573108

10.2307/256658

Snyder CR, 1983, Excuses: Masquerades in Search of Grace.

10.1037/0022-3514.51.2.382

10.1016/S1057-7408(08)80043-5

10.1086/209120

10.2307/3151844

10.1002/1097-0266(200009)21:9<925::AID-SMJ129>3.0.CO;2-I

10.1287/orsc.13.2.179.536

10.5465/AMJ.2011.64870138

10.2307/1251999

Van RiperT.2007. Dunkin' Donuts edges Starbucks.Forbes 26 February.www.forbes.com/2007/02/26/starbucks‐dunkin‐donuts‐biz‐cx_tvr_0227starbucks.html(18 October 2008).

10.1086/296104

Waldman DE, 2001, Industrial Organization: Theory and Practice

10.5465/amj.2005.16928408

10.1037/0033-2909.106.2.231

10.1002/smj.389

10.1287/orsc.7.3.243

10.5465/amj.2007.25527425