Setting targets to maximize shareholders value

Strategy and Leadership - Tập 26 Số 2 - Trang 18-21 - 1998
JamesMcTaggart, ScottGillis

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Setting performance targets and managing to achieve them is fundamental to business success. Targets provide explicit direction to the organization and motivate management to strive for ever higher levels of performance. Jack Welch has described the setting of stretch targets as one of General Electric's three main operating principles, one that “inspires people and captures their imaginations” creating an atmosphere that asks of everyone. “How good can you be?”

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