Setting Prices on Priceline
Tóm tắt
Từ khóa
Tài liệu tham khảo
Hotelling K, 1929, Econom. J., 39, 41
Jerath K, Netessine S, Veeraraghavan SK (2007) Revenue management with strategic customers: Last-minute selling and opaque selling. Working paper, The Wharton School, University of Pennsylvania, Philadelphia.
Wang T, Gal-Or E, Chatterjee R (2005) Why a name-your-own-price channel makes sense for service providers (or: Who needs Priceline, anyway?). Working paper, Katz Graduate School of Business, University of Pittsburgh, Pittsburgh.