Serving the marketing discipline through journal reviews
Tài liệu tham khảo
Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualizations Through the Review Process.”Journal of the Academy of Marketing Science 29 (Fall): 405–415.
Varadarajan, Rajan P. 1996. “From the Editor: Reflections on Research and Publishing.”Journal of Marketing 60 (October): 3–6.