Service quality by relationships in the international market

Journal of Services Marketing - Tập 13 Số 4/5 - Trang 361-375 - 1999
KentEriksson1, AndersMajkgård2, D.Deo Sharma3
1Associate Professor, Department of Business Studies, Uppsala University, Uppsala, Sweden
2Doctoral Student, Department of Business Studies, Uppsala University, Uppsala, Sweden
3Professor of Marketing, Department of Marketing, Copenhagen Business School, Copenhagen, Denmark

Tóm tắt

Investigates managers’ perceptions of service quality in the international market. Eight propositions are developed using the relationship approach in industrial marketing and the internationalization process model. A structural LISREL‐based model is developed on the basis of a sample of 196 firms which supply business services abroad. The results suggest that customer relationships, industry relationships and unique competence strongly influence supplier‐perceived service quality in international markets.

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