Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization

Journal of Business Research - Tập 109 - Trang 15-25 - 2020
Katerina Karanika1, Margaret K. Hogg2
1Department of Organizational Studies, University of Exeter Business School, University of Exeter, Office 1.72 Streatham Court, Exeter EX4 4ST, UK
2Department of Marketing, Lancaster University Management School, D - Floor, Charles Carter Building, Lancaster University, Office: D42, Lancaster, UK

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Journal of Business Research

Tập 109

15-25

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