Selected European research into marketing

European Journal of Marketing - Tập 29 Số 5 - Trang 1-89 - 1995
ColinGilligan1
1Guest Editor

Tóm tắt

Given the ways in which the research pressures on university staff are becoming seemingly ever greater, an issue of the European Journal of Marketing that is given over to a survey of the kinds of research initiatives which are currently being carried out is timely. The study which provides the basis for this was conducted between December 1994 and February 1995, with questionnaires being sent to staff in universities throughout Europe. At the time the final selection was made, a total of 150 responses had been received from 18 countries.

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