Segmentation analysis of domestic airline passenger markets
Tóm tắt
The authors focus on market and behavioral factors involved in the choice of type of airline. Specifically, the paper addresses the extent to which price, income, occupation, sex, education, and several behavioral attitudes affect this choice. The data were analyzed using linear discriminant analysis. The results support the view that both economic as well as behavioral factors work to segment the airline travel market into several sets.
Tài liệu tham khảo
Daley, James M. and La Forge, Raymond W. “An Analysis of Intercity Commuter Travel Behavior.” Proceedings, Transportation Research Forum, Vol. XXIII, No. 1, 1982, pp. 412–418.
Davis, Grant M. and Dillard, John E. “The Professional Traveler and the Airline Deregulation Act of 1978: An Appraisal.” Proceedings, Transportation Research Forum, Vol. XXIII, No. 1, 1982, pp. 419–426.
Jones, J. Richard and Cocke, Sheila. “A Performance Evaluation of Commuter Airlines: The Passenger's View.” Proceedings, Transportation Research Forum, Vol. XXII, No. 1, 1981, pp. 248–256.
Thornton, Robert L. “Channel Structural Changes and Passenger Air Deregulation.” Proceedings, Transportation Research Forum, Vol. XXII, No. 1, (November, 1981), pp. 285–293.