Satiation and cross promotion: Selling and swapping users in mobile games

International Journal of Research in Marketing - Tập 40 - Trang 342-361 - 2023
Michael Haenlein1,2, Barak Libai3, Eitan Muller3,4
1ESCP Business School, France
2University of Liverpool Management School, United Kingdom
3Arison School of Business, Reichman University (IDC, Herzliya), Israel
4Stern School of Business, New York University, United States

Tài liệu tham khảo

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