Salesforce Quality

Emerald - 1993
BrienEllis, MaryAnne Raymond

Tóm tắt

It is rarely acknowledged that salespeople occupy a unique position as a contact between the customer and the firm, and therefore a plan for salesforce quality can reap considerable benefits. Presents and discusses a framework designed to improve salesforce quality in specific areas and as a whole. Its dimensions include persistence, reliability, integrity, desire and empathy (PRIDE), teamwork, research, learning, change, leadership, and service. Concludes that once salesforce quality has been achieved, many of the same concepts can be applied throughout the organization.

Từ khóa


Tài liệu tham khảo

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Thông tin
Thông tin xuất bản

Emerald

Thông tin tác giả