STRATEGIES FOR DECLINING INDUSTRIES

Alexander R.S., 1964, Journal of Marketing, 1

Bettauer A., 1967, Harvard Business Review

Boston Consulting Group, 1972, Perspectives on Experience (Boston

Buzzell Robert D, 1966, New Ideas for Successful Marketing, 46

Carter Eugene E, 1972, Journal of Business Policy, 8

Clifford Donald K., Jr., 1976, Corporate Strategy and Product Innovation, 349

10.1016/0024-6301(74)90073-9

Hayes R., 1972, Harvard Business Review

10.1016/0007-6813(75)90049-X

Hutchinson A.C., 1971, Long-Range Planning (Dec.

Kotler Philip, 1965, Harvard Business Review

10.1016/0007-6813(64)90025-4

Tilles Seymour, 1966, Harvard Business Review

Wasson Chester R, 1974, Ill.