Tóm tắt
PurposeThis paper seeks to report on the Robot Award of Japan and to review the award winners of 2010.Design/methodology/approachThe paper is based on findings at the exhibition, published papers and in‐depth interviews with award winners.FindingsThe Ministry of Economics, Trade and Industry of Japanese Government is trying to create a new robotic business and the industry and academia is responding to it.Practical implicationsThe paper reviews the direction of Japan's robot business.Originality/valueThe paper focuses on commercial success and potentials rather than academic value or intriguing technology.