Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension

Journal of Interactive Marketing - Tập 56 - Trang 137-158 - 2021
Kunal Swani1, George R. Milne2, Alec N. Slepchuk2
1Raj Soin College of Business, Wright State University, 3640 Colonel Glenn Hwy, Dayton, OH 45435, United States
2Isenberg School of Management, University of Massachusetts – Amherst, 121 Presidents Drive, Amherst, MA 01003, United States

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