Reviews of books

Day, George S. and David J. Reibstein. 1997.Wharton on Dynamic Competitive Strategy. New York: John Wiley. Lancaster, Hal. 1998. “Rex Adams Talks About Middle-Management Changes.”The Wall Street Journal, August 18, p. B1. Piercy, Nigel. 1998. “Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process.”Journal of the Academy of Marketing Science 26 (3): 222–236. Market-Led Strategic Change: Transforming the Process of Going to Market, 2nd ed. by Nigel Piercy Oxford, UK: Butterworth-Heinemann, 1997, 665 pages Day, George S. 1990.Market Driven Strategy: Processes for Creating Value. New York: Free Press. Webster, Frederick E. Jr. 1992. “The Changing Role of Marketing in the Corporation.”Journal of Marketing 56 (4): 1–17. Marketing Strategy: Customers & Competition by Steven P. Schnaars New York: Free Press, 1998, 216 pages Ames, B. Charles. 1970. “Trappings vs. Substance in Industrial Marketing.”Harvard Business Review, July–August, 93–101. Marketing Campaigns by Diane Canwell London, UK: International Thomson Publishing, 1998, 162 pages Business to Business Marketing by Victor Hunter and David Tietyen Lincolnwood, IL: NTC Business Books, 1997, 326 pages McDonaldization Revisited: Critical Essays on Consumer Culture by Mark Alfino, John S. Caputo, and Robin Wynyard Westport, CT: Praeger, 1998, 201 pages, hard cover: $59.95, paperback: $19.95