Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches

Journal of Retailing - Tập 86 - Trang 172-183 - 2010
Joseph M. Hall1, Praveen K. Kopalle1, Aradhna Krishna2
1Tuck School of Business at Dartmouth, Hanover, NH 03755, United States
2Graduate School of Business, University of Michigan, Ann Arbor, MI, United States

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