Hợp tác xã bán lẻ: kích thước nhóm, nhận diện nhóm, tần suất giao tiếp và hiệu quả quan hệ

Emerald - 2002
LeslieStoel1
1Leslie Stoel is Assistant Professor at The Ohio State University, Columbus, Ohio, USA.

Tóm tắt

Theo dõi thấy rằng kích thước nhóm của một số hợp tác xã bán lẻ phần cứng ở Mỹ đã tăng lên trong những năm 1990, khi các ban quản lý hợp tác xã cố gắng nâng cao số lượng và chất lượng thành viên nhóm. Ví dụ, một vụ sáp nhập năm 1997 đã tăng gấp đôi số lượng thành viên của một nhóm. Kích thước lớn được coi là cần thiết để đạt được hiệu quả kinh tế về quy mô và phạm vi cần thiết để cạnh tranh trong một thị trường bán lẻ đầy cạnh tranh. Nghiên cứu chung về nhóm cho thấy rằng kích thước lớn có tác động tiêu cực đến động lực nhóm. Nghiên cứu hiện tại xem xét kích thước của các nhóm hợp tác xã bán lẻ phần cứng liên quan đến nhận diện nhóm, tần suất giao tiếp và hiệu quả quan hệ. Các phát hiện cho thấy rằng kích thước không ảnh hưởng đến mối quan hệ giữa các biến trong nghiên cứu. Ngoài ra, mức độ nhận diện với nhóm của một thành viên là yếu tố chính thúc đẩy nhận thức về hiệu quả quan hệ. Càng có mức độ nhận diện cao với nhóm, thì mối quan hệ càng được thành viên đó đánh giá là hiệu quả hơn.

Từ khóa


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