Research and managerial issues on global retail competition: Carrefour/Wal‐Mart
Tóm tắt
Looks at the development of Carrefour‐Primodès and Wal‐Mart, the world current leaders in terms of turnover and employment. Presents seven issues of particular interest to leading managers and researchers and examines how these are dealt with by the two leaders. Concludes that Wal‐Mart and Carrefour present two different models which stand in opposition on many points, and questions whether a convergence of the two will not result in a perfect model.
Từ khóa
Tài liệu tham khảo
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