Research and development of print materials at the Children's Television Workshop
Tóm tắt
The mission of research within The Magazine Group of the Children's Television Workshop is fourfold: (a) to ensure that each editorial product is comprehensible to and developmentally appropriate for its intended target audience, (b) to conduct formative and summative evaluations of editorial material for the Group's editors, (c) to keep all staff members of The Magazine Group apprised of the latest academic research in child development and education, and (d) to serve as an in-house advertising and market-research arm for the publisher. This article provides case studies of how research serves each of these functions and concludes with observations on how to optimize the effectiveness of print materials for children, parents, and elementary school teachers.
Tài liệu tham khảo
Anne Dobbs Company. (1990).Reactions of elementary school teachers to Creative Classroom Magazineand to the proposed affiliation between Children's Television Workshop and Creative Classroom. Darien, CT: Author.
Cherow-O'Leary, R., Hunter-Bone, M., & Sabino, D. (1990, June).What's So Funny? The Things that Make Kids Laugh. Unpublished paper presented at the meeting of the Educational Press Association of America (EDPRESS). Washington, DC: Author.
Gutelle, A. (1984).Zany Questions study (Research Rep. No CNTPRE-50). New York: Children's Television Workshop, Magazine Research Department.
Leininger, L., Schwager, I., & Wilsdon, A. (1987).Square One insert testing (Research Rep. No. CNTPRE-68). New York: Children's Television Workshop, Magazine Research Department.
Sabino, D. (1987a).Archival research data for Electric Company Magazine (Research Rep. No. ECM/KC-49). New York: Children's Television Workshop, Magazine Research Department.
Sabino, D. (1987b).Opinions of subscribers and parents towards the new Square One section in 3-2-1 Contact (Research Rep. No. CNTPOST-24). New York: Children's Television Workshop, Magazine Research Department.
Sabino, D. (1987c).Testing of math material for proposed math section in 3-2-1 Contact (Research Rep. No. CNTPRE-67). New York: Children's Television Workshop, Magazine Research Department.
Sabino, D. (1988).Fact vs. fiction study for 3-2-1 Contactand Kid City (Research Rep. No. CNTPOST-29). New York: Children's Television Workshop, Magazine Research Department.
Sabino, D. (1990).Bloodhound Gang/Time Teens field test (Research Rep. No. CNTPRE-72). New York: Children's Television Workshop, Magazine Research Department.
Schwager, I. (1988).Fall 1987 Electric Company Magazinereview (Research Rep. No. ECM/KC-53). New York: Children's Television Workshop, Magazine Research Department.
Schwager, I., & Henriquez, A. (1985a). Sesame Street Parents' Guidefocus group testing #1 (Research Rep. No. SSPG-1). New York: Children's Television Workshop, Magazine Research Department.
Schwager, I., & Henriquez, A. (1985b). Sesame Street Parents' Guidephone survey #2 (Research Rep. No. SSPG-2). New York: Children's Television Workshop, Magazine Research Department.
Seyfert, J. (1990).Pencil Power field test (Research Rep. No. ECM/KC-65). New York: Children's Television Workshop, Magazine Research Department.
Wilsdon, A. (1987).Testing of the proposed separation of the Parents' Guidefrom Sesame Street Magazine (Research Rep. No. SSPG-12). New York: Children's Television Workshop, Magazine Research Department.
Wilsdon, A. (1988a).Difficulty level of Square One activities (Research Rep. No. CNTPOST-30). New York: Children's Television Workshop, Magazine Research Department.
Wilsdon, A. (1988b).Fall 1988 Kid Citymagazine review (Research Rep. No. ECM/KC-60). New York: Children's Television Workshop, Magazine Research Department.
Wilsdon, A. (1989). 3-2-1 Contactredesign test (Research Rep. No. CNTPOST-33). New York: Children's Television Workshop, Magazine Research Department.
Wilsdon, A., Schwager, I., & Sabino, D. (1987).Testing of eight-page and sixteen-page Square One inserts (Research Rep. No. CNTPOST-25). New York: Children's Television Workshop, Magazine Research Department.