Relationship marketing and customer loyalty
Tóm tắt
Từ khóa
Tài liệu tham khảo
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Chan, K.W. and Ndubisi, N.O. (2004), “Building customer loyalty in the digital age through relationship marketing (RM) and the mediation effect of trust”,Proceedings of the 5th International Conference on Operations and Quantitative Management, Seoul, South Korea, Korea, pp. 293‐302.
Ndubisi, N.O. (2003a), “Markets‐marketers symbiosis under globalization: the aftermath of poor customer value”,Academy of Marketing Studies, Vol. 8 No. 1, pp. 45‐52.
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