Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Journal of Consumer Research - Tập 37 Số 2 - Trang 197-206 - 2010
Xinshu Zhao1, John Lynch2,3, Qimei Chen4
1Center for Research in Journalism and Mass Communication, University of North Carolina, NC, US
2Duke University
3University of Colorado Boulder
4Shidler College of Business, University of Hawaii at Manoa, Honolulu, HI, US

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