Reaping relational rewards from corporate social responsibility: The role of competitive positioning

Aaker, 1996, Measuring brand equity across products and markets, California Management Review, 38, 102, 10.2307/41165845 Aiken, 1991 Batson, 1998, Altruism and prosocial behavior, 282 Bergami, 2000, Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization, British Journal of Social Psychology, 39, 555, 10.1348/014466600164633 Bhattacharya, 2003, Consumer–company identification: A framework for understanding consumers' relationship with companies, Journal of Marketing, 67, 76, 10.1509/jmkg.67.2.76.18609 Bhattacharya, 2004, Doing better at doing good: When, why and how consumers respond to corporate social initiatives, California Management Review, 47, 9, 10.2307/41166284 Brown, 1997, The company and the product: Corporate beliefs and consumer product responses, Journal of Marketing, 61, 68, 10.2307/1252190 Brown, 2006, Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology, Journal of the Academy of Marketing Science, 34, 99, 10.1177/0092070305284969 Campbell, 2000, Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent, Journal of Consumer Research, 20, 561 Chaiken, 1999 Chappell, 1993 Cone Corporate Citizenship Study (2004). Accessed July 24, 2005, available at http://www.coneinc.com/Pages/pr_30.html Consumer Reports, 2002, Cultural Affairs, 67, 32 Dannon Cares (2005). Accessed on October 3, 2005, available at http://www.dannon.com/dn/dnstore/cgi-bin/ProdSubEV_Cat_240865_SubCat_241488_NavRoot_200.htm Dowling, 2002, Customer relationship management: In B2C markets, often less is more, California Management Review, 44, 87, 10.2307/41166134 Dutton, 1994, Organizational images and member identification, Administrative Science Quarterly, 39, 239, 10.2307/2393235 Earth Actions. (2005). Accessed on October 3, 2005, available at http://www.stonyfield.com/EarthActions Ellen, 2006, Building corporate associations: Consumer attributions for corporate socially responsible programs, Journal of the Academy of Marketing Science, 34, 147, 10.1177/0092070305284976 Fein, 1996, Effects of suspicion on attributional thinking and the correspondent bias, Journal of Personality and Social Psychology, 70, 1164, 10.1037/0022-3514.70.6.1164 Fiske, 1991 Friestad, 1994, The persuasion knowledge model: How people cope with persuasion attempts, Journal of Consumer Research, 21, 1, 10.1086/209380 Forehand, 2003, When is honesty the best policy? The effects of stated company intent on consumer skepticism, Journal of Consumer Psychology, 13, 349, 10.1207/S15327663JCP1303_15 Fournier, 1998, Preventing the premature death of relationship marketing, Harvard Business Review, 76, 42 Gatignon, 2005, Moderating effects: The myth of mean centering Gillentine, 2006, Timberland to provide “nutritional label” for all shoes, The Colorado Springs Business Journal, 1 Gilbert, 1995, The correspondence bias, Psychological Bulletin, 17, 21, 10.1037/0033-2909.117.1.21 Glorieux-Boutonnet, 2004, Can the environment help boost your marketing?, Australian Journal of Dairy Technology, 59, 85 Guadagni, 1983, A logit model of brand choice calibrated on scanner data, Marketing Science, 2, 203, 10.1287/mksc.2.3.203 Hoeffler, 2002, Building brand equity through corporate societal marketing, Journal of Public Policy and Marketing, 21, 78, 10.1509/jppm.21.1.78.17600 Hunt, 1990, A commentary on an empirical investigation of a general theory of marketing ethics, Journal of the Academy of Marketing Science, 18, 173, 10.1007/BF02726433 Jacoby, 1978 Keller, 1993, Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, 57, 1, 10.2307/1252054 Klein, 2004, Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis, International Journal of Research in Marketing, 21, 203, 10.1016/j.ijresmar.2003.12.003 KPMG International Survey of Corporate Responsible Reporting. (2005). Accessed August 03 2005, available at http://www.kpmg.com/Rut2000_prod/Documents/9/Survey2005.pdf Lichtenstein, 2004, The effects of corporate social responsibility on customer donations to corporate-supported nonprofits, Journal of Marketing, 68, 16, 10.1509/jmkg.68.4.16.42726 Luo, 2006, Corporate social responsibility, customer satisfaction, and market value, Journal of Marketing, 70, 1, 10.1509/jmkg.70.4.1 Mahajan, 2002, Got emotional product positioning?, Marketing Management, 11, 36 Maignan, 2004, Corporate social responsibility and marketing: An integrative framework, Journal of the Academy of Marketing Science, 32, 3, 10.1177/0092070303258971 McWilliams, 2001, Corporate social responsibility: A theory of the firm perspective, Academy of Management Review, 26, 117, 10.5465/amr.2001.4011987 Menon, 2003, Corporate sponsorships of philanthropic activities: When do they impact perception of sponsor brand?, Journal of Consumer Psychology, 13, 316, 10.1207/S15327663JCP1303_12 Miller, 2006, Online marketing research, 110 Morgan, 1994, The commitment–trust theory of relationship marketing, Journal of Marketing, 58, 20, 10.2307/1252308 Nesbitt, 1980 Oliver, 1999, Whence consumer loyalty?, Journal of Marketing, 63, 33, 10.2307/1252099 Park, 1986, Strategic brand concept — Image management, Journal of Marketing, 50, 135, 10.2307/1251291 Peloza, 2006, Using corporate social responsibility as insurance for financial performance, California Management Review, 48, 52, 10.2307/41166338 Podsakoff, 2003, Common method biases in behavioral research: A critical review of the literature and recommended remedies, Journal of Applied Psychology, 88, 879, 10.1037/0021-9010.88.5.879 Podsakoff, 1986, Self-reports in organizational research: Problems and prospects, Journal of Management, 12, 531, 10.1177/014920638601200408 Porter, 2002, The competitive advantage of corporate philanthropy, Harvard Business Review, 80, 57 Punj, 2002, Positioning options for achieving brand association: A psychological categorization framework, Journal of Business Research, 55, 275, 10.1016/S0148-2963(00)00165-X Rummell, 1999, What's new at the body shop?, Global Cosmetic Industry, 165, 16 Rust, 2004, Return on marketing: Using customer equity to focus marketing strategy, Journal of Marketing, 68, 109, 10.1509/jmkg.68.1.109.24030 Sen, 2001, Does doing good always lead to doing better? Consumer reactions to corporate social responsibility, Journal of Marketing Research, 38, 225, 10.1509/jmkr.38.2.225.18838 Sen, 2006, The role of corporate social responsibility in strengthening multiple stakeholder relationships, Journal of the Academy of Marketing Science, 34, 158, 10.1177/0092070305284978 Smith, 2002, A natural reputation, Dairy Field, 185, 1 Smith, 2003, Corporate social responsibility: Whether or how?, California Management Review, 45, 1, 10.2307/41166188 Springer, 2006, Whole foods posts 22% sales growth, Supermarket News, 54, 8 Stern, 2006, What does brand mean? Historical analysis method and construct definition, Journal of the Academy of Marketing Science, 34, 216, 10.1177/0092070305284991 Thompson, 2001, Dannon resets lines, Advertising Age, 72, 18 Turban, 1997, Corporate social performance and organizational attractiveness to prospective employees, Academy of Management Journal, 40, 658, 10.2307/257057 Webb, 1998, A typology of consumer response to cause-related marketing: From skeptics to socially concerned, Journal of Public Policy and Marketing, 17, 226, 10.1177/074391569801700207 Yoplait is Committed to Fighting Breast Cancer. (2005). Accessed on October 3, 2005, available at http://www.yoplait.com/breastcancer_lids.aspx Zeithaml, 1996, The behavioral consequences of service quality, Journal of Marketing, 60, 31, 10.2307/1251929