R.J. Reynolds' growth plan: Where there's smoke there's opportunity

Emerald - 1985
J.Tylee Wilson

Tóm tắt

Planning was not always a major consideration at R. J. Reynolds. Ten years ago RJR, like most companies, had very little formal planning. However, since we first opened our doors as a small tobacco business in 1875, we've grown dramatically, becoming a somewhat curious assortment of related and unrelated businesses.

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