Psychographic and lifestyle antecedents of service quality expectations: a segmentation approach

Journal of Services Marketing - 1993
Anne MarieThompson, Peter F.Kaminski

Tóm tắt

Reports in a segmentation study conducted to determine whether consumer‐based variables such as activities, interests and opinions could be used to segment markets based on service quality expectations. Identifies those consumer‐based variables found to be significantly related to service quality dimensions and discusses their managerial significance to the healthcare market.

Từ khóa


Tài liệu tham khảo

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10.1300/J026v10n03_12

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Journal of Services Marketing

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