Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach

Journal of Retailing - Tập 87 - Trang 182-193 - 2011
Hong Yuan1, Aradhna Krishna2
1College of Business, University of Illinois at Urbana-Champaign, 1206 South 6th Street, Champaign, IL 61820, United States
2Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109, United States

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